News – MV Agusta’s plans for revving up in 2015 – Used MV AGUSTA

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MV Agusta’s plans to ramp up in 2015

News - MV Agusta's plans to gain speed in 2015 - Used MV AGUSTA

2015 promises to be a busy year for MV Agusta: the small Italian manufacturer arrives in the Touring segment, continues its quest for a 38th world speed title and develops a new 4-cylinder…. Mamma mia !

MV Agusta Managing Director Giovanni Castiglioni took advantage of the Brutale 800 RR’s press presentation to the press and yesterday in Italy (test to follow soon on Site) to announce important news about the brand’s future in 2015.

Firstly, Giovanni Castiglioni confirmed the arrival in the first half of 2015 of the which will mark MV Agusta’s entry into Touring, a segment which should allow it to significantly increase the number of its sales..

After Audi and Ducati: AMG and MV Agusta ?

Citing sources from the Italian financial community, the German daily Suddeutsche Zeitung said on Tuesday that Daimler, through its sports arm AMG, would be about to acquire 20 to 25% of the Varese brand for an amount of 30 million euros.

Asked about this at the launch of the Brutale and Dragster 800 RR, Giovanni Castiglioni denied: "these are just pure rumors. I would deserve the title of "manager of the year" if the announced figures were true !", jokes even the big Italian boss.

The Suddeutsche Zeitung reported however that the agreement had "90% chance of materializing"and that his signature"could be formalized next week, or at the Eicma show in Milan which opens its doors to the public on November 6"… To be continued naturally: on MNC: stay connected !

"Until 2011, we were limited to the F4 and B4 (Brutale 4-cylinder, NDLR) to a niche market of around 150,000 units", recalls the young, tall and handsome Italian boss."Our 3,650 sales represented 0.7% of the global roadster and sports market".

By launching the "Tre Pistoni" series (675 and 800, F3, Brutale and Rivale), the prestigious brand saw its sales potential increase tenfold: in 2012 and 2013, Italians estimated that they held 1.3 and then 1.5% of their reference market.

"According to our forecasts, we should reach 9,200 units this year", calculate the managers of MV Agusta."But next year, we are going into the deep end of Touring and we plan to sell 12,000 machines.".

Turismo Veloce will not be the only one to step up to the plate: "we will also present a fitted with suitcases and a screen", warns Castiglioni. The bike is already named (" Stradale ") and visitors to the future Eicma show will be the first to discover it.

A third model will also be exhibited in Milan: the F4 RC, which will ensure MV Agusta homologation of its machine in World Superbike and whose "the value will therefore not exceed the regulatory € 40,000".

"Compared to, the weight is down by -8% (175 kg) and the power up by + 5% (210 hp)", MV Agusta tells us in preview. All this thanks"to a new cylinder head, larger injectors, magnesium housings, lighter pistons, carbon fairing, forged rims, Ohlins suspensions, Li-io battery, etc..".

In the sights of this umpteenth version of the F4: a new motorcycle speed world champion title! "Our sports cars sport a 37 (the number of "manufacturer" world titles gleaned by the MVs of yesteryear, Editor’s note) that we would like to change to 38 soon", observes Signore Castiglioni…

"We will enter two bikes in the Superbike category next year", predicts Brian Gillen, chief engineer at MV Agusta,"and we will continue to field two F3s in World Superport, of which and the other could be entrusted to another French driver … But I can not tell you more".

"We really appreciate Jules", explains Mister Gillen,"because he is always 100% concentrated when he is on the bike or in the box, because he is also very close to the team and the mechanics and his enthusiasm is communicative".

"It is only his will to win at all costs that must be contained", admits our interlocutor:"to win the championship, he must agree to finish second. When he got back to the box after his, he told us "I’m not a pussy" ("I’m not a girl, NLDR). We then had to discuss"…

The following run of "Julo" on the soggy track tends to prove that the discussion was constructive: our adored n ° 16 let Sofuoglu go who fell when he had a considerable lead! "Jules was more careful and it paid off". CQFD … Can’t wait for next season !

Very close to the goal in Supersport, MV Agusta intends to step up in the Superbike category. Thanks to the two official WSBK F4s of course, but also to the new generation currently in development…

Because if MV Agusta reinjected "60 million euros in a 4-year program"is to continue to develop its 3-cylinder platform, expand its network across the globe, but also – and above all – develop a new platform around a new 4-cylinder !

The Italians have remained desperately silent about their new project but the case is to be followed on Site: stay tuned !

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