Style study and new roadster: BMW surprises in Italy !
After its national show in Cologne, where the new 1300 series and the S1000RR caused a sensation, BMW arrives in Milan with two new surprises: a roadster version of the F800 series and a concept both enticing and surprising, called Lo Rider..
Style study and new roadster: BMW surprises in Italy !
Let it be said: BMW Motorrad is determined to shed its cold and elitist image, where efficiency and driving serenity take precedence over the passionate – even fusional – aspect that the biker and his mount generally maintain. ! The speech may seem surprising, as the brand with the propeller has been cultivating the art of developing efficient and expensive motorcycles for decades, but it is indeed a reality that began a few years ago..
Aware of their strengths but also of their weaknesses, thinking heads across the Rhine strive to respond to the expectations of their audience, while opening up to a new, younger and more dynamic clientele. Thus, after the sultry sporty S1000RR and the new K1300 series discovered in Cologne (read), the Munich manufacturer drives the point home at the EICMA in Milan by unveiling a roadster named F800R and a daring study of style, the Lo (yes, without "w"!) Rider…
Alexandre BARDIN – Photos DR
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