WSBK: BMW withdraws from the World Superbike in 2014
"BMW Motorrad Motorsport will end its commitment to World Superbike at the end of this season," said Stephan Schaller, BMW Motorrad Managing Director last night, referring to a "strategic brand realignment" which will subsequently lead to "restructuring "from the competition department.
"BMW Motorrad Motorsport will end its commitment to World Superbike at the end of this season," said Stephan Schaller, BMW Motorrad Managing Director last night, referring to a "strategic brand realignment" which will subsequently lead to "restructuring "from the competition department.
BMW Motorrad now wants to "focus on the development of its range of more than 500 cc, the extension of its offer in less than 500 cc, electric mobility and the development of emerging markets in Brazil and Asia", continued the big boss.
The German manufacturer, which has had its ups and downs in World Superbike since its, was represented this year by Marco Melandri and Chaz Davies within the BMW Motorrad Goldbet team, as well as by Ivan Clementi and Vittorio Iannuzzo in private teams (reread especially our).
"I’m sorry for this decision"
"Only those who act today will be well prepared for the challenges of tomorrow", continued Mr Schaller, assuring that BMW Motorrad would continue its involvement in motorsport through private teams..
"I am sorry for this decision but I understand the strategic choice of the company", said Andrea Buzzoni, Managing Director of BMW Motorrad WSBK, thanking "all those who participated in the project".
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