Harley-Davidson Updates … and Customers !

Harley-Davidson has completely revised its Touring range for 2014 thanks to an ambitious project called Rushmore. On the program: two new Twin Cam 103 – including a liquid! -, combined braking, more comfort, style and sophistication !

Rushmore: Harley’s Great Works

In 2014, a profoundly revised Touring range arrived at Harley-Davidson. This overhaul, the American manufacturer assures to have carried out it in close collaboration with the first interested parties: the customers! Name of the operation: Rushmore Project … A whole program, which MNC summarizes for you.

The major works of the Milwaukee firm were carried out along four axes: the first named "control"encompasses all the mechanics of road news, the second includes the part"infotainment"H-D, the third concerns the"comfort"and the fourth the"style".

But before listing the improvements made to its "Road King Classic", "Street Glide", "Electra Glide" (Ultra Classic) and (Electra Glide) "Ultra Limited" motorcycles, as well as to its "Tri Glide Ultra" "(to be discovered soon on MNC!), Harley-Davidson would like to highlight the methodology used by its teams.

"Project Rushmore has been developed by thousands of people, including many clientsinsists Scott Habegger, director of product planning at H-D.This project represents a new direction in our product development at Harley-Davidson, which incorporates the voice of the customer not only before, but throughout the process.".

According to this big American boss, brainstorming in the office is not enough: "we collect feedback and ideas in formal discussion groups, but also at all the events we attend, during our test drives, sometimes just talking with his neighbor at the bistro".

Likewise, if all motorcycle manufacturers take customer and network feedback into account when establishing the specifications for their new models, Harley-Davidson says it is doing more: "we return to our customers with our ideas and solutions, in the form of prototypes that we refine with their comments before obtaining the final design".

This is how the new 2014 Touring range would be born! However, the work carried out on the four machines for traveling in space and time (five with the Trike now officially available in France) seems both important and meticulous..

Matthieu BRETILLE – Manufacturer photos

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