Royal Enfield goes big in Europe with the Meteor 350 and its low price

Unveiled in India – and on Site – a month ago, the Meteor 350 yesterday confirmed its arrival in Europe in spring 2021. To attract A2 license holders in particular, the Royal Enfield mini cruiser relies on its simple mechanics, its GPS navigation pod and its price… unbeatable ?

Site readers – who, as everyone knows, are a little more fortunate than others – already know that Royal Enfield has presented at home, in India, a brand new model of motorcycle: the Meteor 350, a new cruiser with a look. charming and basic mechanics…

For the record, the single-cylinder 349 cc which develops 20.2 horsepower and 27 newton-meters – and which respects Euro5 – is responsible for towing the 191 kilograms of the whole. Either exactly the same weight with full facts as its sister Himalayan 410 with 24.5 hp and 32 Nm, or as its Japanese rival Rebel 500 with 45.5 hp and 44.6 Nm. Ouch !?

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"Thanks to the exceptional success of the Twin 650s and the Himalayan, Royal Enfield has a proven track record of opening up new segments in the European markets", note the managers of the brand founded in 1901 in Redditch (England) but owned by the Indian Eicher since 1994.

Despite modest performances and belonging to a family relatively neglected by the new European bikers, Royal Enfield has planned to import its "big" 2021 novelty on the old continent, convinced of knowing "to identify opportunities in very competitive contexts" and confident in "designing and offering products that will become leaders in their segment".

To impose itself elsewhere, the Meteor 350 incorporates a clever accessory as standard: a "tripper" which adjoins the speedometer and pairs with the driver’s smartphone in order to provide directions, turn after turn, from the Google Maps browser. . "A first for a motorcycle made in India" … and still a rarity in world production.

The "commuters and weekend adventurers" that Royal Enfield is targeting should be won over by this "pod". "Fans of customization," back to bike ", students" will be more aware of another advantage of the Meteor 350: its price…

Offered in Europe in its three versions Fireball (standard), Stellar (with chrome and sissy-bar) and Supernova (windshield in addition), the Anglo-Indian cruiser will be displayed in French dealerships from 4099 euros, i.e. 700 euros less than the upper Himalayan.

The Meteor 350 is above all well below the price of the Honda Rebel 500, whether the latter is purchased new (6799 euros) or used … so no longer under warranty? The Meteor 350 will also include a 3-year warranty for unlimited mileage and assistance..

"At a time when people are looking for a viable commuting solution in motorcycles, we believe Royal Enfield has provided the right answer," said Arun Gopal, Head of EMEA (Europe, Middle East and Africa) Markets. Will the French be convinced? Answer next year in the MNC market reports, stay tuned !

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