The 2020 Paris Motor Show is canceled due to Covid-19

The promoter of the Mondial de l’Auto et de la Moto announces that he will not be able to maintain the Parisian show scheduled for October 1 to 11, 2020 Porte de Versailles due to the coronavirus pandemic. AMC Promotion does not despair of being able to maintain the events planned outside … Explanations.

It was an increasingly strong fear in view of the situation related to the coronavirus: the Paris Motor Show 2020 – scheduled for October – will not take place "in its current form", warn the organizers. "We can indeed talk about the cancellation of the 2020 Mondial", answers AMC Promotion questioned by MNC.

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This decision – taken six months in advance – follows "the gravity of the unprecedented health crisis facing the automotive sector, hit hard by the economic shock wave, is now playing for its survival". In other words: incurring significant costs to participate in the World Cup is no longer possible for many manufacturers..

Proof of this is also the absences of BMW and KTM from all the international shows of the year 2020, of which there were three this fall: Paris and Cologne at the beginning of October then Milan in November..

In addition to the economic aspect, these cancellations also result from constraints related to confinement and the uncertainties that reign over indoor gatherings: when will they be authorized again and in what form? Only in open space? With a small number of participants at the same time? Mystery…

New formats in perspective

However, the organizer of the Auto and Motorcycle World Cup hopes to maintain the so-called "outside" events (at the same time as the traditional show, but outside). These "Movin’On and" Smart City "parts – devoted to innovations and new mobility – are not" for the moment called into question ", assures AMC.

"We are studying all the alternative solutions in close relation with our main partners", specifies AMC Promotion which indicates to us that these alternative projects are being examined at the moment with all the "actors of the world of the motor bike" interested in maintaining an event. in Paris, even in a lighter form.

"Nothing will be the same as before and this crisis must teach us to be agile, creative and more innovative than ever", concludes the organizer.. 

Nothing will be the same … including the salons ?

This reassuring message echoes a question MNC is asking about the future of the next shows: will the traditional format with large and expensive stands still be the norm after this Covid-19 crisis? Manufacturers and equipment suppliers, forced this year to use social networks even more massively to present their new products, will they not abandon the shows? ?

There is a risk, all the more so as this "digital" communication has several advantages for the exhibitor: less expensive, it monopolizes much less human resources and can especially be controlled from start to finish by the brand, without being exposed to any perspective or criticism of the media.

Still, this virtual support has a big gap: the impossibility of "touching" motorcycles and seeing them in real life, essential aspects for most bikers. Trade shows are undoubtedly doomed … to reinvent themselves !

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