Handover: Bihr, from father to son

Cyrille Bihr, founder of the eponymous company in 1975, has just handed over the chairmanship of Bihr SAS to his son Gerald, managing director since 2009. Cyrille Bihr thus completes the process of handing over power, but will retain "an active role as special advisor in the areas of management and sourcing …

Cyrille Bihr, founder of the eponymous company in 1975, has just handed over the presidency of Bihr SAS to his son Gerald, managing director since 2009. Cyrille Bihr thus completes the process of handing over power, but will retain "an active role as special advisor in the areas of product management and sourcing ".

The management committee of is now composed of Gerald Bihr (president), Pascal Amic (administrative and financial director), Thierry Millet (commercial director) and Ludovic Carrat (business development director).

Bihr, which has positioned itself over the years as a major player in the distribution of spare parts, accessories and motorcycle and scooter tires with an assortment of "more than 95,000 references", supplies "a network of more than 5,600 points of professional sales in France, Belgium, Luxembourg and DOM-TOM ".

The company based in Bartenheim (68) no longer publishes its accounts since 2009, but in 2008 employed 74 people and achieved a turnover of 28.5 million euros for a net profit of 2.6 million.

Its sole partner is the importer and distributor Moteo, the motorized two-wheeler division of the Belgian group Alcopa (automotive distribution, office furniture and real estate) which employs "more than 3000 people" for a turnover of "more than 1 , 6 billion euros ".

Related articles

• Business – Alex Gelbcke, new president of Bihr –

  Alex Gelbcke, new president of Bihr Chaired for two years by Gerald Bihr, son of the founder of the eponymous company Cyrille Bihr in 1975 (read MNC of…

• MotoGP – MotoGP: For Lorenzo, the problem comes from Michelin tires –

  Triumph Thruxton R and rolling mill Ducati Louis 75 From apples and pears Content of There is a saying that one should not compare these two types of…

• Society – Bihr is organizing itself in the face of the coronavirus –

  Bihr is organizing in the face of the coronavirus How to maintain the activity of distribution of motorcycle equipment and accessories despite the…

• Testing – Dunlop Qualifier II shakes up the Supersport tire segment! – Very efficient road tires on the track

  Euro 3 classic: Honda CBR 600 RR Dare to do more plastic The Supersport class as we know it today would not have existed without the Honda CBR 600 RR….

• Accessories – Bihr unveils important projects on the motorcycle equipment front –

  Bihr unveils major projects on the motorcycle equipment front The Bihr group, which exhibited many new motorcycle equipment at the EICMA show in Milan,…

• Tires – French tires more competitive than ever! – Clermont-Ferrand Haute Couture

  French tires more competitive than ever ! It was on the sublime Portimao track in Portugal that Michelin presented its latest motorcycle tire to the…

• Tires – Interview with Guglielmo Fiocchi, Pirelli Global Manager –

  Interview with Guglielmo Fiocchi, Pirelli Global Manager To launch its new Angel ST motorcycle tire, Pirelli attempted longevity records on a speed ring!…

• MotoGP – Moto GP: Bridgestone claims their tires were OK in Austin –

  Test, Harley-Davidson VR 1000 Harley-Davidson VR 1000 The sun is still smiling in Japan and Italy. But something fast is brewing in the USA: Harley’s…

• MotoGP – Moto GPs will no longer run on Bridgestone tires in 2016 –

  Moto GPs will no longer run on Bridgestone tires in 2016 As Bridgestone’s contract as sole MotoGP supplier since 2009 expires, the Japanese manufacturer…

• MotoGP – Japanese Grand Prix: Japanese roulette! – GP 125: the bet of slick tires!

  New launch of Norton V4-RR and Norton V4-SS 1200 V4 with 200 hp The British high-tech racer with a brand new 200 hp V4 engine is due to go into series…