Indian Challenger Challenge: Harley-Davidson counters direct attack

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Indian Challenger Challenge: Harley-Davidson counters direct attack
Harley-Davidson

Indian Challenger Challenge: Harley-Davidson counters direct attack

Indian Challenger Challenge: Harley-Davidson counters direct attack

Indian Challenger Challenge: Harley-Davidson counters direct attack

Indian Challenger Challenge: Harley-Davidson counters direct attack

14th pictures

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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Indian is launching a completely new series with the Challenger.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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The excavator-style model comes with a new V2, a half-shell fairing and many technical features.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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Classic excavator: a drop-shaped sloping line to the rear.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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The new V2 should provide plenty of driving dynamics.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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The half-shell cladding, which is fixed to the frame, carries a height-adjustable pane.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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The PowerPlus-V2 develops 122 hp and 178 Nm.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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The side cases integrated in the rear swallow a total of 68 liters of luggage.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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The tank holds 22.7 liters of fuel.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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The front mask houses LED daytime running lights and an LED main headlight.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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Should be ultra-comfortable – the touring bench.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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19-inch front wheel with Brembo double-disc braking system.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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Cockpit with two round instruments and a seven-inch touchscreen.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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The Challenger is also available as a special Dark Horse model.

Indian Challenger Challenge: Harley-Davidson counters direct attack
Indian

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Also on offer: the Challenger Limited.

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traffic & business

Indian Challenger Challenge: Harley-Davidson countered direct attack

Indian Challenger Challenge
Harley-Davidson counters direct attack

In the United States, Indian is launching a marketing campaign aimed directly at competitor Harley-Davidson. In the Challenger Challenge, customers can compare the Indian Challenger with the Harley-Davidson Road Glide. But Harley strikes back.


Uli Baumann

02/18/2020

With the Challenger did Indian launched its new top-of-the-range excavator. The Americans have just identified Harley-Davidson with the Road Glide as the toughest competitor. In order to convince potential customers of the Indian, the US motorcycle manufacturer will start the Challenger Challenge in the USA from March 2020 with the subtitle “May the best V-twin win”.

Harley is good, we are better

In the coming months, Indian will make an Indian Challenger and a Harley-Davidson Road Glide available to customers willing to buy at selected dealers and selected motorcycle events. So customers can compare directly. “The Harley Road Glide has clearly evolved into the market leader in this segment over the years and is therefore the obvious choice for many customers,” admits Indian President Mike Dougherty, but adds: “But our motorcycle is simply better and we are convinced of that “. Customers should also be able to experience this.


Indian Challenger Challenge: Harley-Davidson counters direct attack


Indian

The start of the Challenger Challenge is set to take place on March 6, 2020 at Daytona Bike Week. A stop at the legendary Sturgis Motorcycle Rally in August is also firmly planned.

Do you dream of a Polaris??


Indian Challenger Challenge: Harley-Davidson counters direct attack


Harley-Davidson

Harley-Davidson confidently countered the Indian campaign. An advertising message is currently spreading in social networks that clearly picks up on the gauntlet thrown by Indian. “Honestly now, did you spend your youth dreaming about someday owning a Polaris?” Is written in large letters. Roughly translated, the message is: “Be honest, did you spend your youth dreaming of one day owning a Polaris?” (A.d.R .: Indian is a subsidiary of Polaris). Now it’s time to wait and have the popcorn ready, because this marketing battle is definitely not over yet.

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