Table of contents
- Swabian leather in a portrait High-class leather suits from a family business
- His style, his nature, his wit, his principles
- Saving on material was never an issue
- No ifs and buts
- More information about Swabian leather
Orth
11 pictures
Michael Orth
1/11
Claus Hammer personally delivered the first made-to-measure Swabian leather suit in October 1978. He leads, shapes and lives the company for decades.
Michael Orth
2/11
Claus Hammer liked Dagobert. Dennis and Julia carry the duck on their upper arm.
Michael Orth
3/11
Dennis Hammer, son of Claus.
Michael Orth
4/11
Julia Hammer, bespoke tailor.
Michael Orth
5/11
Leather suit by Ralf Waldmann. Did her job well.
Michael Orth
6/11
Partner Jasmin …
Michael Orth
7/11
… and Robin.
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16 employees produce around 1,100 to 1,200 station wagons per year and take care of repairs, changes and service.
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All Swabian leather suits are made in Winterbach, 90 to 95 percent made to measure.
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The prices for a Swabian leather-leather suit start at 1,600 euros.
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More information at www.schwabenleder.de.
Sports & scene
Swabian leather in a portrait
Swabian leather in a portrait
High-class leather suits from a family business
Content of
How do you continue a business that is at least as much a personal legacy as a company? A visit to Schwabenleder in Winterbach.
Michael Orth
10/25/2016
Of course, he doesn’t do it like his father does. He can’t and he doesn’t want to. So when an old customer comes into the store, he doesn’t say to him: “What do you asshole want here again?” He doesn’t ask him either: “What kind of figure do you have, how can you be in such a body live? ”It could have happened to his father,“ asshole ”as an expression of respect and solidarity. But Dennis Hammer says: “We can’t imitate that, it doesn’t work, you make yourself look ridiculous. We cannot fill in the footsteps of the Vadder. We have to find our own way. “
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In fact, they have already found him, and it’s not really a different path than the one that Claus Hammer himself took with the Schwabenleder company, which he founded in the late 1970s and not only managed but also lived until 2014. In the summer of 2013, when he was 59 years old, Claus Hammer heard from his doctor that he was seriously ill and that he died on the night of January 3rd to 4th, 2014.
His style, his nature, his wit, his principles
But it doesn’t go away. He leaves something. He leaves a company behind, Schwabenleder, and he leaves a legacy that, because it has a different value, cannot be expressed in numbers. And it’s not easy to put into words either, when you can no longer honor special customers as an “asshole” or “dachshund” and ask yourself aloud, as he liked and often did: “Why am I doing all this shit here?” His Art, his character, his wit, his quirks and his principles – Claus Hammer himself was the best answer to his question.
Schwabenleder was something personal, and it still is. “You don’t just get one product here,” says Dennis. “The relationship with the customer is what matters Swabian leather out. ”Dennis also says:“ That was always his dad, here, and somehow he’s still there. ”His twin sister Julia says:“ This is Swabian leather. That’s all dad. “Lisa, who was already working as a tailor at Schwabenleder when the two children were born 24 years ago and who often enough looked after the twins as a babysitter, says:” You rarely, if ever, find something like that . “Robin, who now runs the business together with Dennis, talks about his interview 16 years ago:” We had a beer in the pub and talked. Finally Claus asked: ‘Will you be there?’ Handshake, then it was chatter. He was like that, there was no mistaking it. ‘I need a koi acta note,’ he said. “And then Robin has goose bumps on his arm. “You don’t just work here. One belongs to it. That was important to Claus. Doing things together. That was very formative. He always called it an ‘island’ here. So it was actually clear without any contracts, it continues here. “
Saving on material was never an issue
Even more. It continues in the same direction. And the direction is not growth. It means quality, continuity, security, service, decency, trust and reliability. Also: uncompromising and consistent. “This is how we have always been vaccinated,” says Julia. And Robin adds: “Something will only be changed when I can offer something better. Saving on material or in production was never up for discussion, and is not up for discussion. There is no such thing because cheaper is useless. What more does a customer bring in a cheap product? “
You have to want and be able to afford it, they know that at Schwabenleder, because it applies to the company that operates in the niche of the best, no less than to the customer. It demands a clear decision, it has to be worth it. That’s why Stefan comes over 300 kilometers to Winterbach to have new pants made for his station wagon that Schwabenleder had made for him 20 years ago. He stands with Robin, who takes measurements, they talk about the equipment and color, then Robin records the customer’s data. He tells him his name, Stefan, and Robin asks: “With f or with ph?” In passing? no.
No ifs and buts
These are the questions that make the difference. They testify to the attention and care that characterize the handling and work in Winterbach. And that can be seen after the product. Stefan with f says: “Here I know that I will be helped. That’s one thing. The other thing is that I feel safe with the station wagon, because I have something around me that I can rely on. If I weren’t worth it, I’d have to pay a higher price for it. ”About a year before his death, Claus Hammer told his son that he should“ come into the shop and work ”on Fridays and Saturdays. Dennis is currently doing his college entrance qualification after completing a banking apprenticeship. “There were no ifs and buts, I came on Fridays and Saturdays when there was no school and made it.
And I now know that nothing better than this announcement from Vadder could not have happened to me. My wish was to work here at some point. But the circumstances, I would have wished otherwise. ”When her father has not been dead a week, Julia reports to the Chamber of Crafts: She, who by then actually wanted to become a professional athlete and who had wanted to study sports, wants to train to be a bespoke tailor . “I didn’t know what I was getting myself into, I had no idea, but I knew I wanted to join the company. We talked to papa about what that means. ”They said to their father:“ We’ll try. ”It was only a few weeks ago that Julia passed the journeyman’s examination after her apprenticeship at Schwabenleder. Sometimes, when long-standing customers come to Winterbach in the sales room right next to the tailor’s shop, at some point they say to Julia and Dennis: “You’re not like him. But you are his. I think ‘Claus would be proud of you.”
More information about Swabian leather
Claus Hammer personally delivered the first made-to-measure Swabian leather suit in October 1978. He leads, shapes and lives the company for decades. In January 2014 he died after a short, serious illness at the age of only 59. His two children Julia and Dennis and two of the employees, Robin and Jasmin, have been running the company ever since. 16 employees produce around 1,100 to 1,200 station wagons per year and take care of repairs, changes and service. All Swabian leather suits are made in Winterbach, 90 to 95 percent made to measure. This takes an average of 20 to 25 hours. Prices start at 1,600 euros. Sales in the factory shop from Tuesday to Friday from 9.30 a.m. to 6 p.m., Saturday 9 a.m. to 1 p.m. and via twelve dealers and design studios in Germany.
address & Address:
Fabrikstrasse 22
73650 Winterbach
Telephone 0 71 81/96 70 10
info@schwabenleder.de
More information at www.schwabenleder.de.
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