ACEM: Hendrik von Kuenheim succeeds Stefan Pierer

The general assembly of ACEM (the lobby of motorcycle and scooter manufacturers near the European institutions in Brussels) has just elected as chairman the CEO of BMW Motorrad, Hendrik von Kuenheim.

The general assembly of ACEM (the lobby of motorcycle and scooter manufacturers near the European institutions in Brussels) has just elected as chairman the CEO of BMW Motorrad, Hendrik von Kuenheim.

Elected unanimously, Mr. von Kuenheim will officially take office on July 1. He succeeds Stefan Pierer, president of ACEM since 2007 after having himself succeeded the former CEO of BMW Motorrad Herbert Diess (read).

Vice president of ACEM since 2009, Hendrick von Kuenheim was also president of the International Motorcycle Manufacturers Association (IMMA) from May 2008 to September 2010.

Born in 1959 in Hanover (Germany), Mr. von Kuenheim worked for 25 years in the automotive industry before taking over the general management of BMW Motorrad in 2008.

"The first challenge that Hendrik von Kuenheim will face will be the new European regulations on homologation and surveillance of the motorcycle market currently under discussion in the European Parliament and the Council (read in particular, Editor’s note)", declared Stefan Pierer, the big KTM boss who also remains vice president of ACEM alongside Leo Francesco Mercanti (Piaggio).

For his part, Hendrick von Kuenheim underlined that his mission would consist in "highlighting and defending the specificities of an industry deeply rooted in the European economy..

Despite a clear improvement over the first two months of the year (read our), the motorcycle industry in Europe – which employs more than 150,000 people for a global turnover of 34 billion euros in 2006 ( including 7 billion due to manufacturers alone) – indeed has to face an unprecedented crisis which has plunged it by "-25% since the last quarter of 2008", underlines the ACEM which represents 12 manufacturers (more than 30 brands ) and 15 national associations.

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