Motorcycle sales: BMW reached new heights in 2017

BMW’s Motorrad branch set a new world sales record – its seventh in a row – with 164,153 motorcycles sold in 2017, a jump of + 13.2%. At this rate, the target of 200,000 units in 2020 will be reached… in 2019.

As planned by Stephan Schaller last year, BMW’s range, which was completely renewed in 2017 – in order to meet the new Euro 4 emissions standard – has enabled the Bavarian brand to reach new heights: 164,153 motorcycles sold worldwide, a seventh consecutive record !

• MNC special file :

"The sales figures for 2017 demonstrate once again that our strategy is having an effect", rejoices the big boss of BMW Motorrad who, more than ever, thinks he can reach his target of 200,000 motorcycles sold in 2020…

Compared to 2016 (145,032 sales), the Germans saw their sales increase by + 13.2%. By maintaining double-digit growth (+ 10% "simply"), Site calculates that BMW would approach 199,000 units by 2019. But let’s not put the R1200GS before the flat-twin !

The famous "Gueese", in fact, also broke all its records in 2017, with "for the first time in the history of BMW Motorrad, more than 50,000 units sold thanks to the R1200GS and GS Adventure". BMW ensures that the new R nineT Pure, Racer and Urban G / S also boosted sales of the Boxer (s): 86,090 found takers (+ 9.6% Vs 2016).

Over 50,000 R1200GS / Adventure sold in 2017

Sales of S1000 (RR, R and SX) grew more in 2017 (+ 13.3%) but represented a significantly lower volume: 21,752 units. Launched this year, the small G310 R and GS brought in 11,595 additional sales. According to "Behème", the reception was good, not only in their two target markets (South America and Asia), but also in Europe. The "A2 for all" effect, no doubt.

• Interview Frederic Stik (BMW) :

At the other end of the range, the 1,600 cc 6-cylinder engine made strong progress: 6,719 sales, an increase of + 50%. With the arrival of the Bagger in 2017 and that of the Grand America in 2018, BMW is this time targeting the American market as a priority which, "after Germany, will remain an important market in the years to come", predicts the manufacturer..

In 2017, however, it was on the Old Continent that the Munich firm – with its plant in Berlin – recorded the largest increases: + 7.1% in Germany (26,664 sales), + 24.3% in France (16,607), + 17.3% in Italy (14,430), + 17.6% in Spain (11,193) and + 8.7% in Great Britain and Ireland (9,550). Overall, + 15% in Europe !

"China and Japan are among the Asian markets with the strongest double-digit growth," German officials say. "In India, the BMW Group’s own sales subsidiary has successfully started selling BMW motorcycles." More info and figures in 2018 ?

Timo Resh, head of sales and marketing for BMW Motorrad, is already counting on "a further increase in sales of our vehicles in 2018 too". The redesign of the F750GS and F850GS should indeed relaunch BMW in the mid-size trail segment. MNC is more skeptical of the success of the C400X among maxiscooters. Answer next year, on Site of course !

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