Polaris Industries acquires Indian Motorcycles
Polaris Industries has just acquired Indian Motorcycles, the oldest American motorcycle manufacturer, from the English company Stellican Limited and Novator Partners LLP.
Polaris Industries has just acquired Indian Motorcycles, the oldest American motorcycle manufacturer, from the English company Stellican Limited and Novator Partners LLP.
Known for its customs powered by air-cooled twin cylinders (does that remind you of anything?), Indian has recently returned to business by relaunching its flagship model – the Chief -, then by declining it in multiple versions as polished as expensive..
The legendary American brand (110 years of history!) Therefore comes under the control of Polaris, a group based in Minnesota (United States) since 1954 and which produces snowmobiles, quads as well as recreational vehicles – golf carts. , etc. – and off-road.
A real juggernaut (537.2 million dollars in turnover for the first quarter of 2011), Polaris Industries also owns Victory, a brand of big American-style customs and cruisers. By buying Indian, Polaris strengthens its strategy to grab market share with the iconic Milwaukee crest, Harley-Davidson.
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