Business – Polaris connects with electric motorcycle manufacturer Brammo – Used POLARIS

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Polaris connects with electric motorcycle maker Brammo

Business - Polaris connects with electric motorcycle manufacturer Brammo - Used POLARIS

The Polaris Industries group is further diversifying its already considerable field of activity by taking control of the American manufacturer of electric motorcycles, Brammo. Formalized on January 15, this buyout is the logical continuation of a collaboration started in 2011.

The Polaris Industries group is further diversifying its already considerable field of activity by taking control of the American manufacturer of. Formalized on January 15, this buyout is the logical continuation of a collaboration started in 2011.

A logical takeover after 4 years of partnership

Defined as a "strategic investor and partner" for four years, Polaris has apparently deemed its investment profitable and is therefore taking it to the next level by acquiring this brand from Ashland, Oregon (USA).

Brammo in brief

Founded by Craig Bramscher in Oregon (USA), Brammo is one of the most dynamic electric motorcycle manufacturers. To promote its products, Brammo relies heavily on competition and has great victories in the main championships for electric motorcycles, notably the TTXGP (the electric version of the Tourist Trophy) and eMotoracing, a FIM-labeled championship contested in North America. North.

The Brammo range has three models: the Empulse R and Inertia Plus. The best known is a sporty roadster with 54 hp and 63 Nm of torque (90 Nm on the R version). Fairly well designed, this roadster differs from its competitors by the use of a six-speed gearbox, as on a traditional thermal motorcycle.

The Empulse is advertised at 213 kg and its range would vary from "93 to 206 km" depending on the route. The charging time is also extremely variable, since the manufacturer estimates it between "3.5 and … 8 hours" depending on the charging mode. !

For the Minneapolis giant (whose sales amounted to $ 3.8 billion in 2013), this buyout aims to become the "main investor in the recapitalization of Brammo" with the aim of allowing the manufacturer "connected" to design and develop vehicles with electric propulsion. 

“Going forward, the two companies will leverage Polaris’ leadership position in the global powersports industry to market a diverse range of electric vehicles using Brammo’s know-how in lithium battery technologies. ion and electric transmission ", explains Polaris, self-proclaimed world leader in the snowmobile market..

With this investment, Polaris is mainly extending its skills to increasingly vast and varied fields. Let us recall that the group has built its success thanks to its quads, snowmobiles, recreational, electric or utility vehicles and that for the past fifteen years it has diversified into motorcycles..

Polaris has created for this purpose its own brand of customs (), to which are also added the .

Multi-activity, the group also acquired all the shares of the manufacturer of and unveiled this summer .

And Polaris intends to quickly use the knowledge of Brammo to manufacture its own models of electric motorcycles in the short term….

"As part of this transaction, Polaris will use the acquired assets to begin manufacturing electric motorcycles in the second half of 2015 at its Spirit Lake plant," said Scott Wine, CEO of Polaris Industries.

To this end, it is likely that the leader will follow quite closely the development and fallout of the current testing phase in the American concessions. !

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