The next KTM 125 on Facebook and YouTube
A few years ago still, to capture the attention of "djeuns", KTM could have put up the school exit with 4×3 m posters, broadcast spots on "djeuns" stations or set up a partnership with a drink or a chocolate bar for "djeuns"… Today, it is "enough" to squat Facebook and Youtube !
A few years ago still, to capture the attention of "djeuns", KTM could have put up the school exit with 4x3m posters, broadcast spots on "djeuns" stations or set up a partnership with a drink or a chocolate bar for "djeuns" … Today, it "suffices" to squat Facebook and Youtube !
In order to develop the "buzz" around its next 125 cc (read), the Austrian manufacturer has therefore decided to share with its customers the long implementation of this type of product, "from the first idea to reality", promises KTM.
Posted on the official KTM YouTube channel, the first video about the KTM 125 illustrates the work done by the Kiska Creative team, responsible for the design of orange motorcycles for many years..
On the Facebook side, the Mattighofen firm has put its fans to work – nearly 4,700 people "like" the project! – and proposed a worldwide competition aiming to find the name and the decoration of the "streetfighter" of his dreams … by making the rest of the population vote for his project !
It was finally a certain Alexey Golkin who was the most convincing and gathered the most votes around a name well in tune with the times: "Avatar"! This Russian participant will therefore be offered a 125 "that-KTM-did-not-baptized" upon its release, scheduled for this winter. Until then, stay connected on YouTube, Facebook and especially Site !
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