GP de France – The decoration of the official Ducatis goes up in smoke at the GP de France moto –

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The decoration of the official Ducatis goes up in smoke at the French motorcycle GP

GP de France - The decoration of the official Ducatis goes up in smoke. at the French motorcycle GP -

Due to the anti-smoking law, Mission Winnow, main sponsor of the official Ducatis launched by the tobacco company Philip Morris, will have to give way to a personalized decoration by Andrea Dovizioso and Danilo Petrucci during the French Motorcycle Grand Prix this weekend. Explanations.

Flashback for the American group Philipp Morris International (PMI), known for its famous Marlboro cigarettes: its presence on the fairings of factory Ducati through its new entity "Mission Winnow" is not welcome in countries like France. France, where any form of tobacco promotion is strictly prohibited.

The space usually occupied by its logo on the official GP19 will therefore be replaced this weekend by a personalized decoration by Andrea Dovizioso and Danilo Petrucci, respectively 3rd and 5th in the provisional general classification. A first for Ducatis since the brand’s return to the premier class in !

  • MNC special file :

"It’s nice to be able to add your touch to the decoration, to be able to put my own logo in big like that", rejoices "DesmoDovi" while his teammate "Petrux" simply finds "fantastic" to be able to personalize his bike with his name and photos.

The title sponsor of Ducati tries for its part to convince that the reallocation of its advertising spaces was planned for "a few months" in order to "thank the drivers for their commitment". Damn generous as a sponsor: a bit as if Disneyland invited your children for free to thank them for reading "Mickey’s Diary" every week. !

Mission Winnow: a somewhat smoky initiative ?

Philip Morris, main sponsor of MotoGP Ducati and Formula 1 Ferrari, is in fact seeing his communication possibilities reduced due to the tightening of anti-smoking laws since the mid-2000s. Hence the disappearance of cigarette brands in motorcycle Grand Prix , now replaced by so-called "energy" drinks … while waiting for the anti-sugar law ?

GP de France - The decoration of the official Ducatis goes up in smoke. at the French motorcycle GP -

The group – the last tobacco company present in the world championship – has therefore decided to thwart the bans on displaying its historic brands through "Mission Winnow", a vast and nebulous initiative "dedicated to science, technology and technology. ‘innovation"… 

"Our company is transforming, going towards totally different initiatives for a better future", assured – without coughing – its leaders by affirming that this new campaign would not be linked according to them to "any tobacco product".

Mission Winnow returns to the Italian GP

Problem: doubts remain as to this lack of link with the world of tobacco, at least ambiguous on the part of a company specializing in this field. An Italian consumer association even lodged a complaint with the Ministry of Health, while any mention of "Mission Winnow" had to be withdrawn at the Australian Formula 1 GP in March..

It will be the same this weekend at Le Mans (72), where the space dedicated to Philip Morris will be "offered" to the imagination of the pilots: the official Desmosedici will find "their traditional livery" from the following Grand Prix at the Mugello (Italy), however warn the manufacturer and its powerful sponsor.

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