Helmets – Moto GP helmet sponsorship: Lorenzo goes to Shark –

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Moto GP helmet sponsorship: Lorenzo moves to Shark

Helmets - Moto GP helmet sponsorship: Lorenzo goes to Shark -

Moto GP world champion Jorge Lorenzo has a new helmet sponsor for 2016 thanks to a partnership with French manufacturer Shark, owned by investment fund Naxicap Partners. Tried since this summer following criticism of the Mallorcan pilot against his HJC R-PHA 10+, this agreement covers the "next three …

World champion Jorge Lorenzo has a new helmet sponsor for 2016 thanks to a partnership with French manufacturer Shark, owned by. Approached since this summer following the criticisms of the Mallorcan pilot against his HJC, this agreement covers the "next three seasons" (ie until 2018), reveals the shark mark to us.

After HJC, Shark helmets for Lorenzo !

"I am very happy to approach the seasons to come with such a prestigious brand such as Shark which has a long history in MotoGP", naturally rejoices the five-time world champion (twice in 250 cc and three times in MotoGP) who will now wear the Race-R Pro helmet, top of the range Racing at Shark (read our).

"We are very proud of the confidence that Jorge Lorenzo places in our brand and our helmets by joining Team Racing Shark for the upcoming MotoGP seasons", assures Patrick François, president of the Shark group.. 

"Having the chance to work with an experienced pilot at such a high level is a real opportunity for our brand because his expertise allows us to always push the technical limits of our products further.".

"This represents a very exciting challenge for me and I am convinced that together we will form a great team", continues Lorenzo..

"I very much hope to realize all this confidence they have placed in me through great success", ambitions the reigning MotoGP world champion, who is the fourth change of helmet supplier since his arrival in Grand Prix. : from NZI to his beginnings, the Mallorcan then moved to the Nolan group and then to HJC.

The reasons for the breakup

His previous "helmet" contract was concluded for the 2013 and 2014 seasons, for an estimated amount of 1 million euros. According to our information, this sponsorship agreement was renewed last year and should have continued in 2016, except that the situation has changed following in particular the criticisms of the pilot towards his equipment..

This disagreement has its origin in the concerns encountered by the official Yamaha with his HJC racing helmet, whose "portable" foams had bothered him during the before a problem of fog slowed him down. …

When do you go to Shark ?

Lorenzo not having deprived himself of questioning his helmet, the association with HJC had taken a lead in the wing, even though these problems were more the result of human errors than of real faults of: in Losail , the internal lining had slipped because the HJC technician had installed it incorrectly and at Silverstone, it was Lorenzo himself who had chosen to ignore his anti-fog mask … But the damage was done and the cloth was burning between the two parties.

From a simple rumor during the MotoGP summer break, the end of the "Lorenzo-HJC" association materialized last fall following two particularly revealing episodes. First of all, the advertising visuals produced by HJC to celebrate the MotoGP title (below) did not mention Lorenzo, while at this level of competition each manufacturer takes care to exploit as much as possible the image of his champion. Especially when the contracts reach such amounts !

One shark can hide another…

But above all, the absence of n ° 99 on the HJC stand during (Italy), even as the South Korean manufacturer celebrated with great fanfare the arrival of its new racing model, the, showed that the divorce was well and well consumed…

Whose act and place in Shark, a mark whose French translation (shark) has inspired a funny analogy to some observers who have seen in the fact that Lorenzo formed a fin with his hand on arrival (especially at) another clue announcing his visit to Shark before the time…

In reality, the No.99 was simply teasing his teammate, Valentino Rossi – leading the championship from the first to the last race -, who had portrayed himself as a little fish being chased by fearsome predators on his traditional unveiled specific helmet decoration. at !

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