Table of contents
- Indian Challenger Challenge Harley-Davidson counters direct attack
- Harley is good, we are better
- Do you dream of a Polaris??
Harley-Davidson
14th pictures
Indian
1/14
Indian is launching a completely new series with the Challenger.
Indian
2/14
The excavator-style model comes with a new V2, a half-shell fairing and many technical features.
Indian
3/14
Classic excavator: a drop-shaped sloping line to the rear.
Indian
4/14
The new V2 should provide plenty of driving dynamics.
Indian
5/14
The half-shell cladding, which is fixed to the frame, carries a height-adjustable pane.
Indian
6/14
The PowerPlus-V2 develops 122 hp and 178 Nm.
Indian
7/14
The side cases integrated in the rear swallow a total of 68 liters of luggage.
Indian
8/14
The tank holds 22.7 liters of fuel.
Indian
9/14
The front mask houses LED daytime running lights and an LED main headlight.
Indian
10/14
Should be ultra-comfortable – the touring bench.
Indian
11/14
19-inch front wheel with Brembo double-disc braking system.
Indian
12/14
Cockpit with two round instruments and a seven-inch touchscreen.
Indian
13/14
The Challenger is also available as a special Dark Horse model.
Indian
14/14
Also on offer: the Challenger Limited.
counselor
traffic & business
Indian Challenger Challenge: Harley-Davidson countered direct attack
Indian Challenger Challenge
Harley-Davidson counters direct attack
In the United States, Indian is launching a marketing campaign aimed directly at competitor Harley-Davidson. In the Challenger Challenge, customers can compare the Indian Challenger with the Harley-Davidson Road Glide. But Harley strikes back.
Uli Baumann
02/18/2020
With the Challenger did Indian launched its new top-of-the-range excavator. The Americans have just identified Harley-Davidson with the Road Glide as the toughest competitor. In order to convince potential customers of the Indian, the US motorcycle manufacturer will start the Challenger Challenge in the USA from March 2020 with the subtitle “May the best V-twin win”.
Harley is good, we are better
In the coming months, Indian will make an Indian Challenger and a Harley-Davidson Road Glide available to customers willing to buy at selected dealers and selected motorcycle events. So customers can compare directly. “The Harley Road Glide has clearly evolved into the market leader in this segment over the years and is therefore the obvious choice for many customers,” admits Indian President Mike Dougherty, but adds: “But our motorcycle is simply better and we are convinced of that “. Customers should also be able to experience this.
Indian
The start of the Challenger Challenge is set to take place on March 6, 2020 at Daytona Bike Week. A stop at the legendary Sturgis Motorcycle Rally in August is also firmly planned.
Do you dream of a Polaris??
Harley-Davidson
Harley-Davidson confidently countered the Indian campaign. An advertising message is currently spreading in social networks that clearly picks up on the gauntlet thrown by Indian. “Honestly now, did you spend your youth dreaming about someday owning a Polaris?” Is written in large letters. Roughly translated, the message is: “Be honest, did you spend your youth dreaming of one day owning a Polaris?” (A.d.R .: Indian is a subsidiary of Polaris). Now it’s time to wait and have the popcorn ready, because this marketing battle is definitely not over yet.
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