Jean-Michel Paquient (Mash): Our marketing choices are often copied

With 2,509 registrations in 2017, Mash posted a drop of -9.1% on the French motorcycle and scooter market. For Site, the Managing Director of SIMA draws up his 2017 report and looks back on the main subjects of the year: 80 km / h, electric motorization, autonomous vehicles, new trends in the sector… Interview with Jean-Michel Paquient.

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Interview by Matthieu BRETILLE

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