Frederic Fourgeaud: Mash is a success across Europe

The Motorcycle and Accessories Import Company (SIMA) distributes the Gas Gas, Hyosung and Mash two-wheeler brands in France. Its president Frederic Fourgeaud draws up its 2013 report for Site and reveals its objectives for 2014.. Interview.

Site: What do you think of the general evolution of the French motorcycle market in 2013? ?
Frederic Fourgeaud, president of SIMA: Although the state does not make it easy for us, the passion remains intact. We note at the same time that the customer is more and more "fashion".

MNC: What is your assessment of your year, in 125 and large cubes? ?
F. F.: In 125, although, there is an increasingly important place given to products with a strong personality and at an affordable price..

MNC: How many registrations have you identified by brand in 2013 ?
F. F.: 825, 246 and 136 .

MNC: Which models have you been disappointed with in sales and why ?
F. F.: Those who unfortunately arrived late in June, like the .

MNC: How has the second-hand market behaved? How important was this year to your network ?
F. F.: It has no particular impact.

MNC: In your opinion, did your new products for 2013 pass their first year? ?
F. F.: Yes, clearly, by reaching the Top 5 in registrations in six months of sales with the Seventy-Five !

MNC: What was the good surprise 2013 ?
F. F.: The Mash range, which was successful across Europe in 2013 (2000 registrations in Belgium, Holland, Luxembourg, Switzerland and Portugal).

MNC: What was the worst ?
F. F.: The fall of the market 125.

MNC: In your opinion, what was the highlight of 2013 in the world of two-wheelers? ?
F. F.: The, the announcement of, the supremacy of French drivers in off road in the world championship !

MNC: Will you be offering something new in 2014 ?
F. F.: Many: some have already been and others will be in May-June…

MNC: What are your good resolutions for 2014 ?
F. F.: Double sales in 125 and be the first to succeed with a 250 cc.

MNC: What are your major events in 2014 ?
F. F.: Our reseller convention, the Gas Gas Days, a big presence in the French enduro and trial championship (via Gas Gas).

MNC: To conclude, what has SIMA ordered from Santa Claus this year? ?
F. F.: Deliver all new products on time and in sufficient quantity for Mash. And a return to sport…

Interview by Matthieu BRETILLE

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