Frederic Fourgeaud (Mash): we have been able to create fashionable low cost

With 2,106 registrations, Mash posted an increase of 142.1% on the French motorcycle market. Frederic Fourgeaud, Mash importer in France via Sima, establishes the brand’s 2014 report for Site and reveals its objectives for 2015.. Interview.

Site: What do you think of the general evolution of the French motorcycle market in 2014? ?
Frederic Fourgeaud, president of Sima (Mash importer in France) : A big change on the part of the consumer with regard to products with the return to vintage, big trails and 125 cc thanks to the improvement of the 125 cc with box.

"Our competitors only distribute products that they pick from X or Y"

MNC: What is your assessment for your brands in 125 and large cubes? ?
F. F. : In 125, difficult to do better, Mash being at the origin of the rise of this market. A brand which becomes first in sales ahead of the giants Honda, KTM and Yamaha: we are of course satisfied! Unlike our competitors, we have defined and manufactured a product for our customers adapted to their desires and needs. Our competitors, for their part, only distribute products that they pick from X or Y. We have been able to create fashionable low cost..

MNC: Which models have performed particularly well this year?
F. F. : The, neo retro British style model, is a real success. The arrival of the is also a big success.

MNC: Who are those who have stayed behind? Why ?
F. F. : No model.

MNC: How has your dealer network evolved this year ?
F. F. : Lacking profits, these multi-brand dealers were very happy to join us and move forward.

MNC: Did your new products for 2014 reach their commercial objectives? ?
F. F. : Our objectives were exceeded despite our leftovers in the middle of the sales season.

MNC: What was the pleasant surprise of your 2014? And the less good ?
F. F. : What good surprises in 2014 (enthusiasm for the Mash brand, commercial success)…

"The high end is progressing, the stylish low cost is succeeding"

MNC: In your opinion, what was the highlight of 2014 in the world of two-wheelers? ?
F. F. : In sport, full success of our best French riders in the world in cross and enduro (Motocross des Nations and ISDE) and the feat of Marc Marquez who dominated head and shoulders in Moto GP. In business, Yamaha’s success with the models of the MT family. The high end is progressing, the stylish low cost is succeeding. In the "medium price", there are many competitors and few chosen ones. The consumer is very demanding and does not want to reduce his consumption, quite the contrary: economic context obliges, he buys reliable, recognized products at the best price. !

MNC: What are your good resolutions for the year 2015 ?
F. F. : That the village of irreducible Gauls of Sima continue to fight against (and defeat) the powerful Romans…

"Work and courage pay off!"

MNC: What are your major events in 2015 ?
F. F. : Mash is the major partner of the. The brand will be present at Moto Legende and at numerous exhibitions in Europe: Milan, Brussels, Zurich, Barcelona, ​​Paris, Lisbon, Madrid…

MNC: To conclude, what Mash ordered from Santa Claus this year ?
F. F. : Mash ordered 20% growth with three new products to further explore new market niches. And I trust Santa Claus is not junk: work and courage pay off !

Interview by Matthieu BRETILLE

Related articles

• Market reports – Frederic Fourgeaud: Mash is a success across Europe – Occasions GAS GAS HYOSUNG MASH

  Frederic Fourgeaud: Mash is a success across Europe The Motorcycle and Accessories Import Company (SIMA) distributes the Gas Gas, Hyosung and Mash…

• Market reports – First semester 2014: SIMA market report – Occasions GAS GAS HYOSUNG MASH SIMA

  First half of 2014: SIMA’s market report The Motorcycle and Accessories Import Company (SIMA) distributes the Mash, Gas Gas and Hyosung two-wheeler…

• Market reports – Clement Villet (MBK): Evolis 125 and Tryptik have achieved their objectives – Occasions MBK

  Clement Villet (MBK): Evolis 125 and Tryptik have achieved their objectives With 2,662 registrations, MBK has made a jump of + 44% on the French…

• Market reports – Neil Webster (MV Agusta): the Dragster is a real success – Occasions MV AGUSTA

  Neil Webster (MV Agusta): the Dragster is a real success With 521 registrations, MV Agusta posted a drop of -27.2% on the French motorcycle market. Neil…

• Market reports – Jean-Charles de Saint Pastou (Piaggio, Vespa, Gilera): this year we will celebrate ten years of MP3 – Occasions GILERA PIAGGIO VESPA

  Jean-Charles de Saint Pastou (Piaggio, Vespa, Gilera): this year we will celebrate ten years of MP3 With 6,450 registrations, Piaggio posted a decrease…

• Market reports – First half of 2015: MV Agusta’s market report – Occasions MV AGUSTA

  First half of 2015: MV Agusta’s market report MV Agusta has just completed the first half of 2015 with an increase of + 12% and has a total of 393…

• Market reports – Jean-Luc Mars: Triumph is an independent company – Occasions TRIUMPH

  Jean-Luc Mars: Triumph is an independent company With 5,886 registrations, Triumph posted an increase of 4.7% on the French motorcycle market. Jean-Luc…

• Market reports – Pierre Audoin (Indian – Victory): the Scout is a success – Occasions INDIAN VICTORY

  Pierre Audoin (Indian – Victory): the Scout is a success With 668 and 313 registrations, Indian and Victory posted increases of + 144% and + 13% on the…

• Market reports – Neil Webster (MV Agusta): the Dragster RR surprised everyone – Occasions MV AGUSTA

  Neil Webster (MV Agusta): the Dragster RR amazed everyone With 629 registrations, MV Agusta posted a jump of + 20.7% on the French motorcycle market….

• Market reports – Candice Robert (Ducati): we welcomed 2021 new customers – Used DUCATI

  Candice Robert (Ducati): we welcomed 2021 new customers With 3610 registrations, Ducati posted a slight decline of -0.9% on the French motorcycle market….