Business – A small Harley-Davidson made in China with Qianjiang – Used HARLEY-DAVIDSON

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A small Harley-Davidson made in China with Qianjiang

Business - A small Harley-Davidson made in China with Qianjiang - Used HARLEY-DAVIDSON

Harley-Davidson is teaming up with the Chinese manufacturer Qianjiang (Geely group) to launch an unprecedented 338 cc motorcycle on the Asian market at an "affordable" price. This relocation is part of the ambitious development and relaunch plan of the Motor Company.. Explanations.

Last summer, Harley-Davidson presented a major strategic restructuring to counter the decline in sales, linked in part to the aging of its customer base. This recovery plan planned until "includes the electrification of its range and its new bikes, as well as a maxitrail and small and medium-displacement motorcycles manufactured in Asia..

  • MNC of July 30, 2018: 
  • MNC of January 18, 2019:
  • MNC of January 8, 2018:

This relocation project is officially taking shape thanks to a partnership with Qianjiang, the Chinese subsidiary of the automotive group Geely (which owns Volvo and also holds a stake in Daimler). The deal, according to the agency, is for a 338 cc motorcycle, the smallest displacement in Motor Company history..

This new model "would be marketed elsewhere in Asia after its launch in China from the end of 2020", advance our colleagues to whom Qianjiang would have revealed an estimate of "affordable" price..

Donald Trump’s fault ?

One of Harley-Davidson’s objectives is to take part in the growth of the gigantic Chinese two-wheeler market, a difficult challenge so far with its large displacement little adapted to local demand – like the recently tested by MNC. 

  • MNC of 25 June 2018 :

The other aspect of the process is also – and above all? – to achieve savings on manufacturing costs, as had been the result of the surcharges put in place by Europe in retaliation for the customs sanctions decided by Donald Trump on steel and aluminum.

The American brand had notably announced its plan to move the manufacture of its motorcycles to Europe in its Indian or Thai factories from, causing an American president. 

Despite threats from Trump who planned to "tax it like never before", Harley-Davidson remained stuck on its positions and proves it with this small motorcycle built in China. Its economic interest dictates its conduct: its sales in China would have increased by "27%" in 2018, while they show a decrease of "- 2.1%" in Europe and "- 4.2%" in the United States. United.

Harley-Davidson has also indicated that its goal is to sell half of its motorcycles "internationally by 2027" and that the European retaliatory measures would cost it between "100 and 120 million dollars in the year 2019. ". What explains this marked interest in China !

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