Auto-moto: Audi on pole for the takeover of Ducati ?
According to the Reuters press agency, the car manufacturer Audi (Volkswagen group) is in the process of finalizing the takeover of Ducati from the current owner of the Bologna brand, the Italian investment fund Investindustrial (read MNC of February 13 2012: Ducati could change owners).
According to the Reuters press agency, the car manufacturer Audi (Volkswagen group) is in the process of finalizing the takeover of Ducati from the current owner of the Bologna brand, the Italian investment fund Investindustrial (read).
Relying on information provided by "sources close to the situation", Reuters says that the brand with the four rings would have completed "the phase of due diligence (consultation of accounts)" and would have "found no obstacle to this takeover which could be formalized on April 18, on the eve of Volkswagen’s annual general meeting of shareholders ".
Based in Ingolstadt (Germany), Audi is the “premium” brand of the Volkswagen group (pictured opposite: the sulphurous Audi R8 coupe with 430 hp), and has just completed a particularly flattering 2011 financial year: sales and sales figures. Audi’s business increased by 19% and + 24.4% respectively compared to the previous year !
Audi would therefore be ready to put up to 870 million euros on the table to acquire Ducati. And thus realize an old dream of Ferdinand Piech, the leader of the Volkswagen group: to come and compete with his compatriot BMW on the two-wheeler market …
Already the owner of Lamborghini, Bentley and Bugatti, the Volkswagen group has solid experience in the management and development of prestigious brands. Under these conditions, if the agreement between Audi and Ducati were actually to be sealed on Wednesday, the motorcycles of Bologna should retain all their authenticity and their (very) sporty orientation..
"Audi, Volkswagen and Investindustrial declined any comment," said the Reuters press release. Stay connected !
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