Ducati breaks its world sales records in 2012

It was during the annual Audi big mass that Ducati announced its record results for 2012. The Italian brand sold 44,102 motorcycles around the world last year, and recorded a turnover of 606 million euros. ‘euros. Forza Bologna !

Admittedly, last year’s record is not completely broken: compared to those on the red blue planet, Ducati’s increase is limited to + 4.5%. It’s better than BMW’s + 2%, but much worse than and its explosion of + 32% (107,142 units) !

So, are the Italians disappointed? Devil, no! "Ducati closed 2012 with a turnover of 606 million euros, an increase of + 16% from 2011", rejoices Gabriele Del Torchio, CEO of Ducati Motor Holding. The Oranges and their 527 million euros are thus crushed … The red motorcycles" do not have the same values ​​" !

"Our growth rate has been particularly impressive in the United States", observes the big Italian boss. According to him, the increase of 21% recorded at Uncle Sam is due to the particular attention paid to this market.

Moreover, this good result in the USA confirms according to him "a completely positive trend in this country, where Ducati sales have increased steadily over the last 30 months".

The arrivals, in quick succession, of Multistrada, Diavel and Panigale have succumbed to the compatriots of Nicky Hayden … and of Ben Spies, new recruit of the Reds in 2013! However, other nationalities should not be long in suffering the effects of this buying fever….

"We are also achieving important results and goals in the Far East, thanks to a trade policy that specifically targets new and emerging markets", indicates Signore Del Torchio, without supporting figures this time.

And Audi then ?

In short, the brand with the four rings also broke its records in 2012: Audi sold 1,455,100 cars (+ 11.7%), ie "one sale every 22 seconds", calculate the accountants of Ingolstadt! Its turnover amounts to 48.8 billion euros (+ 10.6%). The four-wheeler? Another world, certainly.

Present today in 80 countries around the world, the Bologna firm should certainly continue to increase its sales volumes and fill its cash drawer, in particular thanks to Brazil, where a subsidiary and a factory – of Diavel! – opened their doors less than six months ago (read).

Gabrielle del Torchio is also counting on its novelties to continue the development of Ducati: "the 2013 range – which includes the new Multistrada, Hypermotard, Hyperstrada and 1199 Panigale in its R version – is the expression of technological excellence, and the emotional impact of our products, which are increasingly important in this very competitive economic climate, perfectly complements our incomparable Italian style".

"Ducati is today, and will continue to be in the future, a product-driven company", concludes the Italian chef,"with the milestones of our growth strategy, development and innovationMNC can’t wait to see what Ducati has in store for us for 2014! Business to follow: stay tuned…

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