Ducati increases – a little – its worldwide motorcycle sales

After its spectacular jump in 2015 (+ 21.5%!), Ducati temporized in 2016 with an increase of + 1.2%. The Bologna manufacturer, however, signs a new sales record in the world: 55,451 motorcycles left red dealerships !

“To end the year of our 90th anniversary by setting a new record is a great source of pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. However, it must be recognized that the task was difficult: in 2015, the Italian manufacturer saw its !

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The increase in 2016 is much lower (+ 1.2%), but the 55,451 motorcycles delivered by Ducati constitute a new brand: "2016 was the seventh consecutive year of growth for Ducati, which clearly confirms the solidity of the strategy and skills of the group based in Bologna ", considers the big boss.

2016: seventh year of growth for Ducati

At the origin of the 2015 boom, the – the yellow mark in the red mark! – made more than 15,500 sales to Ducati last year. A "result obtained thanks to the introduction of the new Scrambler Sixty 2", assures the brand … but not in France where the little Scrambler flopped (read our).

Overall, "Multistrada sales have increased by 16% compared to 2015", report the bosses of Bologna, "the renewal of the Hypermotard family has allowed double-digit growth (+ 15%) while the new Ducati XDiavel received an equally warm welcome in the market, with a significant figure of 5,200 units sold ".

Not a word on the other hand on the Panigale – the sports cars, all brands combined, are no longer successful these days – nor the Monsters which we will certainly hear about in the next review, given the profound update of the roadster range of Reds in 2017…

In terms of markets, "the USA retain their pole position with a total of 8787 new motorcycles delivered", tells us Ducati. Up + 20% on their national market, the brand is delighted that Italy is back in second place ahead of Germany (+ 8%).

“Beyond Europe, the brand’s performance was also remarkable in China where Ducati more than doubled its turnover (+ 120%). In Brazil, motorcycle deliveries increased by 36% and by 219% in Argentina ". But the volumes remain so low that Ducati does not give them: they are not crazy these Italians !

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