Gerard Staedelin, new CEO of Harley-Davidson and Buell France
Following the departure of Jean-Luc Mars from Honda, Gerard Staedelin will take control of Harley-Davidson and Buell France from this summer. Former CEO of the Swiss subsidiary Harley after ten years at BMW France, M. Staedelin is 42 years old.
After having served for four years as Managing Director of Harley-Davidson and Buell Switzerland, Gerard Staedelin will take over the management of the French subsidiary from this summer, following the recent departure of Jean-Luc Mars at Honda (read).
Aged 42, Gerard Staedelin is currently finalizing an MBA at IMD Lausanne, before finally joining the Paris region to take on his new role..
"Helping dealers reach new heights"
Already in contact with the management of the French subsidiary, he said to himself "very happy to take up this new challenge! We have a strong team and dealer network and I look forward to putting my experience to work to help them reach new heights.".
After having started in the world of motorcycles in the sales department of BMW France, Gerard Staedelin worked for more than ten years as district manager Harley-Davidson for independent markets, before joining the Swiss subsidiary in 2004.
"Over the past four years, Harley-Davidson Switzerland has achieved an unprecedented level of success under its leadership and that of its teams.", specifies Harley-Davidson Europe:"in 2007, for the very first time, the network reached first position in terms of market share for the Harley-Davidson and Buell brands in Switzerland, a result made possible thanks to the development of a network of mobilized dealers who achieved considerable work".
Confirming that the French market is indeed a priority for Harley-Davidson, the vice president of Harley-Davidson Europe, Michael Van Der Sande, is delighted with the arrival of Gerard Staedelin at the helm of the brand in France: "the French market is extremely important for the brand and I am very happy to announce today the appointment of Gerard Staedelin as Managing Director of our French subsidiary. His perfect knowledge of the brand and his numerous successes in Switzerland make Gerard the ideal manager to support our network of dealers and continue the development of the brand in France. !"
Related articles
-
Interview with Gerard Staedelin, new boss of Harley-Davidson and Buell France As he prepares to take the helm of Harley-Davidson and Buell in France…
-
Market reports – Harley on the Highway to France – Used HARLEY-DAVIDSON
Harley on the Highway to France Harley-Davidson continues to grow in France with + 21.2% in market share, or 4,508 vehicles sold over the course of a…
-
Business – EBR motorcycles expected for October in France – Used BUELL
EBR motorcycles expected for October in France A few days ago, EBR proudly unveiled its next model derived from its sporty 1190 RX: the 1190 SX…
-
Jean-Luc Mars (Harley-Davidson France): my primary passion is to develop motorcycles in France Transcription of the chat which took place on September…
-
Networks – Christophe Couet, new Managing Director of Harley-Davidson France – Used HARLEY-DAVIDSON
Christophe Couet, new CEO of Harley-Davidson France There is a new pilot on the handlebars of the French subsidiary of Harley-Davidson! Christophe Couet…
-
Market reports – Harley goes up and Buell takes off – Used HARLEY-DAVIDSON
Harley rides and Buell flies Harley saw its registrations increase by + 16% in 2004 while its sporty little sister Buell exploded at + 70%. However we…
-
Business – interview with Jean-Luc Mars, new CEO of Honda Moto in France – HONDA occasions
Interview with Jean-Luc Mars, new CEO of Honda Moto in France Asked by Site after his appointment as CEO of Honda Moto in France, Jean-Luc Mars, ex-CEO…
-
Jean-Luc Mars: more and more people come to motorcycles out of necessity Interviewed by Site, the boss of Harley-Davidson France (up 6%) analyzes the…
-
Business – Christophe Decultot aims for slight growth for Honda in France – Used HONDA
Christophe Decultot targets slight growth for Honda in France With around fifty employees at headquarters and 204 points of sale representing 1,200…
-
Quadro opens a French subsidiary to permanently establish its 3 and 4 wheel scooters Quadro Vehicles S.A., the Italian company based in Switzerland…