The Peugeot Metropolis scooter certified Origin France

The new Peugeot Metroplis three-wheeled scooter has just been awarded the "Origine France Garantie" (OFG) label, which corresponds to products "whose final assembly is carried out in France and for which more than 50% of the unit cost is acquired in France ".

The new Peugeot Metroplis three-wheeled scooter has just been awarded the "Origine France Garantie" (OFG) label, which corresponds to products "whose final assembly is carried out in France and for which more than 50% of the unit cost is acquired in France ".

The label "Origine France Garantie"

The label "Origine France Garantie" is awarded by the Pro France association after a verification audit carried out by the company Veritas. The product must respect: "take its essential characteristics (its distinctive shape) in France" and at least "50% of its unit cost price" must be "acquired in France". Since its creation in 2011, the OGF label has been awarded to "nearly 1000 ranges of products and as many are in the process of being labeled", estimates Pro France which aims "for a total of 1200 labeled ranges by the end of 2013".

Manufactured in the Peugeot factory in Mandeure (25), the Metropolis unveiled this year intends to carve out the lion’s share of the three-wheeled scooter market. And to compensate for his late arrival in front of (read), he will be able to count in particular, in addition to his own qualities (read our) on this "geo-economic" argument which highlights the brand established in the Doubs since 1898.

The "M Club" welcomes Richard Gasquet

"The Mandeure plant now employs 500 people and has given birth to some 10 million vehicles", explains Peugeot, whose 508, 308, 3008, 5008, 208 and 2008 cars already benefit from the OGF label.. 

And to strengthen its communication around "French quality", the manufacturer – also sponsor of the Roland Garros tournament – has joined forces with the luxury concierge UUU to create the M Club, "an exclusive club bringing together brand ambassadors. at the Lion "which welcomes as its first member the tennis player No. 1 in France and No. 9 in the world, Richard Gasquet.

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