Jean-Michel Paquient (Mash): Our marketing choices are often copied
With 2,509 registrations in 2017, Mash posted a drop of -9.1% on the French motorcycle and scooter market. For Site, the Managing Director of SIMA draws up his 2017 report and looks back on the main subjects of the year: 80 km / h, electric motorization, autonomous vehicles, new trends in the sector… Interview with Jean-Michel Paquient.
This information is reserved for holders of the MNC Premium Card..
You don’t have an MNC account yet ?
You do not have the MNC Premium Card? Order it:
Interview by Matthieu BRETILLE
Related articles
-
Eric Antunes (KTM): The VAE will make the link with future electric motorcycles With 7,018 registrations in 2017, KTM posted a decrease of -2.8% on the…
-
Emmanuel Charveron (Royal Enfield): We inject past time into the present With 968 registrations in 2017, Royal Enfield posted a decrease of -6.3% on the…
-
Pierre Audoin (Indian): 2017 marks the return of motorcycles as a vector of emotions With 1,023 registrations in 2017 , Indian posted an increase of +…
-
Interviews – Antoine Coulon (Kawasaki): Vintage has become a way of life apart – Occasions KAWASAKI
Antoine Coulon (Kawasaki): Vintage has become a way of life apart With 13,605 registrations in 2017, Kawasaki posted an increase of 7.5% on the French…
-
Jerôme Jullien (SIMA): Royal Enfield deserves a special mention Via SIMA, Royal Enfield and Mash registered 3,545 and 2,633 motorcycles in France in 2019…
-
Edouard Lotthe (Ducati): Technology and safety equipment are becoming more and more important in the choice of our customers For Site subscribers, the…
-
Frederic Stik (BMW): Difficult to know if we will one day be able to do without thermal vehicles With 16,020 registrations in 2017, BMW posted an…
-
Manoël Bonn (Harley-Davidson): We prefer to stay ahead of fashion With 8,197 registrations in 2017, Harley-Davidson posted a very slight decrease of…
-
Lionel Favre (Peugeot Scooters): Two-wheelers are the natural answer to traffic problems With 2,046 registrations in 2017, Peugeot Scooters posted a…
-
Fabrice Recoque (Honda): We are seeing a strong acceleration in the trail category With 25,799 registrations in 2017, Honda posted an increase of + 12.8%…