Motorcycle and scooter market 2019: record first half for large cubes
With 103,446 motorcycles and scooters registered from January to June, the first half of 2019 was very positive for the French market (+ 13% Vs 2018). The 125s continue their ascent while the large cubes reach a volume never seen on Site… Figures, graphs and analyzes: here is the complete assessment of the motorcycle and scooter market in France on MNC !
Page 1 – June 2019: small satisfactory increase
In full boom between February and May 2019, the French motorcycle market (two and three wheels of 125 cc and more) continued to grow in June. And if the increase in sales is significantly lower than in previous months, it remains satisfactory.
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The site must first of all point out that the calendar clearly disadvantaged June 2019 compared to its 2018 counterpart. Indeed, there were two working days less this year (21 Vs 19) and dealers opened their stores one day less ( 21 Vs 22). That is to say not insignificant decreases of respectively -9.5% and -4.6%.
From a weather point of view also, the sixth month of this year requires a little attention to those who want to seriously analyze the market … "After the start of the summer month, disturbed passages have followed one another in France up to ‘at 21 in a generally quite cool atmosphere ", recalls Meteo France.
Then, "from the 25th to the 30th, a heat wave of exceptional intensity settled over almost the entire country. Absolute temperature records were recorded in the plains and in the mountains" … It was therefore necessary to be motivated to face the heat wave on a motorcycle or scooter.
Good sales despite or thanks to the heatwave…
"June 27 was the hottest day recorded for a month of June with an average temperature in France of 27.9 ° C", indicates Meteo France! Who, that day, wanted to stuff themselves with wearing a helmet and regulatory gloves, but also a jacket, pants and boots? MNC offers three answers…
All those who are tired of getting stuck in traffic, driving their car (not air conditioned?). The inhabitants of large cities, tired of crowding into saturated public transport. And the courageous users of non-motorized two-wheelers, stunned by the blazing sun !
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Thus, last month, sales of 125 cc motorcycles and scooters increased again compared to June 2018 (+ 5.9%) and May 2019 (+ 3.5%). In all, 6,590 apprentice bikers (A1 license holders) or motor scooters (B license and 7-hour training) bought a brand new frame..
Hyperactive at the start of the year, the leader in this displacement (Honda) slowed down in June, while Yamaha and Piaggio barely equaled their 2018 score. Peugeot and Orcal are the only two brands to really make progress in the monthly Top 10 . Sym, Mash, Kymco, KTM and Suzuki regress.
With 14,168 registrations in June 2019, the big cubes just exceeded their score a year ago (+ 0.9%) and are showing a little less performance than last May (-2%). In this sector, brands are experiencing varying fortunes…
The historic French number one (Yamaha) still dominates, but with less panache and market share. Honda and Kawasaki accelerate at the same pace and complete the podium in June 2019. BMW lags a little behind, Triumph barely beats Harley, Suzuki and KTM brakes, Ducati recovers and Royal Enfield doubles the lead..
The details and the complete analysis of the evolution of the market during the first half of 2019 are available on the following pages for: good reading !
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