Back to school without surprises for the motorcycle market
The increases in sales of motorcycles and scooters in France in September 2011 are modeled on those of the whole of the first nine months: -18.9% for the 125 cc and + 2.1% for the larger displacement. Figures, Charts and Analysis.
A return to school without surprises
Meteo France experts have qualified a posteriori – the reliability index is therefore at least 10 out of 5! – the month of September 2011 of "remarkably hot and dry". We could therefore expect, after a particularly gray and chilly summer, a rebound in sales of motorized two-wheelers….
Unfortunately, the market did not seem to benefit from these more lenient conditions. And for the third consecutive year (reread our and our), it even experienced a disappointing return to school: in September 2011, 14,884 "motorcycles and scooters over 50 cc" were registered in France, a drop of -8.8% compared to the previous year for an equal number of working days (22)…
Unlike September 2010, the results of the "small" and "large" sections are contrasted this year: the 125 cc saw their score drop by -18.9% while the large cubes managed to improve theirs by +2, 1%. The trends observed since the start of the year are therefore scrupulously confirmed..
In the 125 cc class, Yamaha stumbles without hurting themselves too much (-19.6%), Honda and Piaggio do not relax their efforts (-11 and -14%), Peugeot and Suzuki appear to be good students (-5 , 8 and -7.7%) and only KTM gets the congratulations … thanks to its cheat sheet Duke 125 (+ 295%!).
On the side of "more than 125 cc", Honda and BMW appear as the first in class (+17.1 and + 18.7%), followed by Ducati, Kawasaki and Suzuki (respectively +5.9, +3.9 and + 3.3%) … Good results to be confirmed of course next month !
On the other hand, Yamaha (-4.7%), Harley-Davidson (-9.3%), Triumph (-9.1%) and KTM (-12.7%) have started this “school” season less well. "Western" brands, in particular, will be careful not to start again: 2011 promises to be a record year for them. !
Discover our full analysis, charts and bestsellers on the following pages.
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