Frederic Fourgeaud (Mash): we have been able to create fashionable low cost
With 2,106 registrations, Mash posted an increase of 142.1% on the French motorcycle market. Frederic Fourgeaud, Mash importer in France via Sima, establishes the brand’s 2014 report for Site and reveals its objectives for 2015.. Interview.
Site: What do you think of the general evolution of the French motorcycle market in 2014? ?
Frederic Fourgeaud, president of Sima (Mash importer in France) : A big change on the part of the consumer with regard to products with the return to vintage, big trails and 125 cc thanks to the improvement of the 125 cc with box.
"Our competitors only distribute products that they pick from X or Y" |
MNC: What is your assessment for your brands in 125 and large cubes? ?
F. F. : In 125, difficult to do better, Mash being at the origin of the rise of this market. A brand which becomes first in sales ahead of the giants Honda, KTM and Yamaha: we are of course satisfied! Unlike our competitors, we have defined and manufactured a product for our customers adapted to their desires and needs. Our competitors, for their part, only distribute products that they pick from X or Y. We have been able to create fashionable low cost..
MNC: Which models have performed particularly well this year?
F. F. : The, neo retro British style model, is a real success. The arrival of the is also a big success.
MNC: Who are those who have stayed behind? Why ?
F. F. : No model.
MNC: How has your dealer network evolved this year ?
F. F. : Lacking profits, these multi-brand dealers were very happy to join us and move forward.
MNC: Did your new products for 2014 reach their commercial objectives? ?
F. F. : Our objectives were exceeded despite our leftovers in the middle of the sales season.
MNC: What was the pleasant surprise of your 2014? And the less good ?
F. F. : What good surprises in 2014 (enthusiasm for the Mash brand, commercial success)…
"The high end is progressing, the stylish low cost is succeeding" |
MNC: In your opinion, what was the highlight of 2014 in the world of two-wheelers? ?
F. F. : In sport, full success of our best French riders in the world in cross and enduro (Motocross des Nations and ISDE) and the feat of Marc Marquez who dominated head and shoulders in Moto GP. In business, Yamaha’s success with the models of the MT family. The high end is progressing, the stylish low cost is succeeding. In the "medium price", there are many competitors and few chosen ones. The consumer is very demanding and does not want to reduce his consumption, quite the contrary: economic context obliges, he buys reliable, recognized products at the best price. !
MNC: What are your good resolutions for the year 2015 ?
F. F. : That the village of irreducible Gauls of Sima continue to fight against (and defeat) the powerful Romans…
"Work and courage pay off!" |
MNC: What are your major events in 2015 ?
F. F. : Mash is the major partner of the. The brand will be present at Moto Legende and at numerous exhibitions in Europe: Milan, Brussels, Zurich, Barcelona, Paris, Lisbon, Madrid…
MNC: To conclude, what Mash ordered from Santa Claus this year ?
F. F. : Mash ordered 20% growth with three new products to further explore new market niches. And I trust Santa Claus is not junk: work and courage pay off !
Interview by Matthieu BRETILLE
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