The decline of the motorcycle market is accentuated in March 2013
After two months at -18%, the French motorcycle market plunges even further in March and is close to -29%! Over the first quarter of 2013 as a whole, the drop in registrations of motorcycles and scooters of 125 cc and more reached -23.5%. Balance sheet … Heavy balance sheet.
The motorcycle market continues to plunge
Once again, the results are heavy for motorcycle professionals in France: in March 2013, 13,242 motorcycles and scooters left the dealerships, or 5,384 less than last year over the same period (read our).
Unfortunately, the explanations for this impressive drop of -28.9% do not come down to the only snowfall that occurred in the north-west of France in mid-March, nor to the generally gloomy weather, nor to the missing working day ( 23 in March 2012 against 22 last month), nor on a bad holiday (Easter Monday fell this year again … a Monday).
Purchasing power and morale of the French at half mast, gasoline prices and increased road repression, compulsory training 125 and changing large cubes licenses: all these factors have a more severe and lasting impact on the motorized two-wheeler sector in France..
Since the start of the year, sales of 125 and "more than 125" have been steadily declining at the end of March at -23.5%: in three months, 29,034 motorcycles and scooters over 50 cc found buyers in France, compared to 37,944 in the first quarter of 2012.
Unfortunately for manufacturers and their network, the return of the sun will not be enough to reverse the trend. They know this very well and did not wait for the monthly site analyzes to try to resolve the problem..
New products of course are included in the brand toolbox, but also exceptional financing and other promotional offers, equipment at 1 euro, etc. To what extent can these operations limit breakage ?
While waiting for the answers to be followed on MNC, here are the figures, graphs and analyzes for the third month of 2013. The results are just a click away on the following pages !
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