Motorcycle market report: small month of September 2017 … for the 125
The start of the school year was difficult for 125 cc scooters and motorcycles in France: their sales plunged -14.2% in September 2017 (Vs 2016). Large cubes are doing better with a decline of -1.2% that the calendar and the weather can erase. MNC delivers its analysis.
Page 1 – Small month of September for the 125
In France in September 2017, 12,395 motorcycles and scooters over 50 cc were registered. Compared to, the motorcycle market therefore recorded a drop of -6.2% which, again this month, is due to the decline of 125…
Small engines are less valiant than last year: since the beginning of the year, their sales have fallen by -7.3%. In the month of September alone, they fell more pretty ugly: 4,391 registrations, against + 9.2% during the – satisfactory, beautiful and warm – month of September 2016.
Examining the MNC charts on the following pages, we see that the main players in the sector are also the main responsible for this -14.7% decrease: decrease to a lesser extent but decrease all the same, and fall while dive.
In the middle of the table, and counterbalanced and saw their scores improve markedly, while Brixton appeared for the very first time in the French Top 10. Beyond that, the "other" brands generally have a bad comeback, like .
Limited fallback of large engines
At the same time, the French administration has identified 8004 registrations of "big" motorcycles and maxiscooters. Compared with September 2016 (8,103 immates), the decline was limited to -1.2%. Very dynamic these last months, the "+ of 125" mark a pause. In order to avoid overheating ?!
In this sector, the progressions – and regressions – of the brands differ according to the targeted market segments, the releases of new models or fashions. The leader Yamaha moves back as well as KTM, the new Honda dolphin deposits just like, while, and procrastinate and that and Piaggio accelerate.
Taking a look at the calendar this time, MNC has the same number of dealership open days – Tuesday through Saturday – in September 2017 as in September 2016 (22). But the prefectures remained open one day less (21 days Vs 22).
This minimal difference, however, represents a drop of -4.5%, which is not negligible since it allows sellers of large engines to "positively" (the drop of -1.2% is entirely erased) and 125 specialists to raise a little chin.
In addition, the weather plays an important role in the sales of motorized two-wheelers. However, "this month of September was marked by early autumn conditions, with a particularly turbulent period in the middle of the month and a lot of freshness", Meteo France analyzes in its own monthly report.
MNC deduces from this that the 125 scooters – so much more practical than cars for going to work when the weather is nice and mild, but a little too restrictive when the rain and the freshness are showing – have undoubtedly missed sales with French "scootomobilists".
As for the bikers, the "real" ones, we can consider that the beautiful summer of 2017 has sustained them. Especially since "the sunshine, close to normal on the Mediterranean rim and Corsica, was not generous on the rest of the country", say the experts Miami Weather forecast.
The details and the complete analysis of the evolution of the market during the month of September 2017 are available on the following pages for our premium readers: good reading !
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