The road safety department communicates with young moped riders
To fight against accidents in young people aged 14 to 17, Road Safety is launching an awareness campaign with the French Federation of Insurance Companies called Mortel Scooter. Enlightenment to better educate? Explanations.
Eloquent figures
In association with the French Federation of Insurance Companies, and in the face of the alarming number of young people killed and injured on the road, the Prevention of Roads is trying to reach out directly to young mopeds through a website and radio campaigns. on NRJ, Skyrock and Fun Radio.
Believing that cyclos, scooters and other mopeds (50 cc) constitute the leading cause of death and injury on the road for users aged 14 to 17 (see box), the Road Safety Authority therefore strives to communicate with them for "confront them with reality by showing them the consequences of certain behaviors on the road", specifies the association, not to be confused with Road Safety, attached to the Ministry of Transport.
The Road Safety Authority therefore decided to investigate and collect the testimonies of professionals – nurses, physiotherapists, mechanics, pilots – and four young people severely disabled following a fall in two-wheelers, then to distribute them on a site with an evocative name. : …
We’re not serious when we’re 17… |
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An approach that is already debated, only a week after its introduction on the web: the site – banned at least 14 years old – notably presents shocking videos, featuring violent falls following risky behavior. "It is about enlightening young people who often think they are invulnerable, explains to Thomas Le Quellec Site of Road Safety.
"In any case, the road prevention is set up against the use of the scooter", he says."We simply want to present the consequences of improper use on the road of two-wheelers, often unbridled or kites.", continues Thomas Le Quellec,"we are fully aware of the fact that our approach is open to criticism and that some will find fault with it. But since its launch, nearly 70% of the comments we have seen on youth sites and other blogs are positive towards this approach.".
And if it is true that the form of the message can lend itself to criticism, trying to stop the bleeding of teenagers by communicating around short spots, without excessive moralization, can a priori only be encouraged..
Alexandre BARDIN – Photos DR
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