Rossi becomes Bridgestone Development Advisor

The nine-time world champion Valentino Rossi signed an agreement with Bridgestone in February to act as "development advisor" for the road range of the Japanese tire manufacturer..

The nine-time world champion Valentino Rossi signed an agreement with Bridgestone in February to act as "development advisor" for the road range of the Japanese tire manufacturer..

Under the terms of this agreement, which does not concern either the team or the personal sponsors of n ° 46, Valentino Rossi and Bridgestone will work together "to promote the passion for motorcycles among users in Europe", rejoices the sole supplier of Grand Prix Moto GP.

If this new partnership will allow Bridgestone above all to associate its image with the formidable notoriety of the genius of the mountain pastures, the Japanese tire manufacturer assures that this association will not be reduced to a simple marketing operation..

“Valentino’s role will be to provide his feedback as an advisor on the performance of Bridgestone motorcycle tires and in particular the Hypersport, Racing and Sport Touring tires. Bridgestone will use his feedback to provide road tires with better performance and tire margins. improved safety ", explains the Japanese manufacturer.

"Valentino Rossi is a fantastic ambassador for our company: with the advice and recommendations of the greatest motorcycle champion of all time (9 titles, 105 victories, 174 podiums and 59 pole positions in Grand Prix, Editor’s note), we are assured to bring the best of new Battlax tires to the market, ”said Takashi Tomioka, senior vice president of sales and marketing, Bridgestone Europe.

In Moto GP, Valentino Rossi has been riding Bridgestone tires since 2007. The Japanese manufacturer has had an exclusive contract with all the teams in the premier class since 2009, the term of which – so far not renewed – is set for the 2011 season. included.

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