Valentino Rossi and Dainese

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Valentino Rossi and Dainese
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Valentino Rossi and Dainese

Report: Valentino Rossi and Dainese
Rossi’s advertising contract – The pact with the devil

This doctor never took the Hippocratic oath, but swears by the logo with the devil’s head. Has been going for over 15 years “Dottors” Valentino Rossi in a Dainese dress on the hunt for World Cup points. Searching for clues at the company’s headquarters in Molvena.

Jorg Lohse

03/04/2010

The list of his stars on earth reads like a who’s who in recent racing history: Dieter Braun, Giacomo Agostini, Barry Sheene, Toni Mang, Carl Fogarty. They all put on the leather from Molvena and then made it onto the podium regularly. But one name shines brighter and longer than any other in this starry sky. It’s Valentino Rossi’s, number 46 in the system. An exceptional talent who collects world championship titles like other people. And like no other driver from head to toe Dainese is set. The concise logo in the form of a stylized devil’s head and the devil guy from Tavullio: They have been doing things together for years.

This can not only be seen on the slopes and in advertising campaigns. This is also felt by visitors to the Dainese headquarters in Molvena, a small town near Venice, in the middle of the Italian leather industry. Valentino is omnipresent here, the heart of the company seems to be beating in 46 beats. Whether in the sewing shop, where his racing suits are tailored in addition to prototypes for future collections, or in the research and development department, which attaches great importance to the opinion of the MotoGP rider. at “Little things” like the development of boots with axial joints and gloves with preformed protectors, just like Dainese’s biggest project at the moment “D-Air”: An airbag for motorcyclists that could hardly be developed without input from racing events. Together with his team colleague Jorge Lorenzo, Rossi provides the decisive parameters that Dainese project manager Alessandro Bellati needs to finally make the system ready for series production after a development phase of more than ten years. The GPS-supported release control is considered to be particularly tricky. Whether motorcycle and driver movements actually indicate a fall for which the airbag has to be triggered would be inconceivable without the infinite amount of data being fed in directly from the slopes.

Rossi is present on almost every Molvena desk. Be it a hand-signed knee slider of the “Dottors” serves as a paperweight or has a photo with Rossi dedication next to the PC. Also in the “Evidence room” from Dainese ruled Rossimania. Everything that Dainese has created for the stars and starlets of this world hangs on around 200 square meters. Including a lot of the bold lettering “The Doctor” over the bottom. Some of it will be in Paris from March 2nd to August 8th as part of the exhibition “À toute epreuve” to see. Together with the short film “Dressing up the hero”, showing Rossi’s pre-race dressing ritual. (Info: www.cite-sciences.fr). In the meantime, Dainese doesn’t stop at Rossi’s head: the helmet is adorned with the AGV coat of arms, but the brand has also been part of Lino Dainese’s portfolio since 2007, who named his star pilot as honorary president of AGV right after the takeover. It is hard to imagine a better sales promotion than the constantly changing decor with which no. 46 makes headlines.

The rumors persist that Rossi will switch to Formula 1 after all. But maybe at the age of 51 he will go on a Mars mission in a Dainese biosuit. In any case, that wouldn’t be surprising.

Lino Dainese and Valentino Rossi


Valentino Rossi and Dainese


Banfi

Valentino Rossi and Lino Dainese.

It’s the classic dishwasher story behind the name Lino Dainese. The passionate driver of a Bultaco Matador didn’t want any cross pants to fit. So Lino started to tailor it himself. The trousers were quickly in demand in the scene and Lino gave up his job in the leather industry. The young entrepreneur really got going in Molvena in 1972; a year earlier he had already designed the original form of the distinctive logo in the form of a devil’s head. Dainese quickly moved out of the cross scene. As early as 1974, Grand Prix driver Dieter Braun started as a works driver in Dainese outfit, followed by Giacomo Agostini in 1976. In 1978 the first back protector was created in Dainese’s frenzied development laboratory with Barry Sheene, followed in 1980 “Porcupines” called knee slider.

Father Graziano was a World Championship pilot in the 250 and 500 class and drove his best season in 1979, when Valentino was born, when he finished third on a Morbidelli. The childhood of Valentino Rossi was accordingly: mini motorcycle, go-kart and at 14 the 125cc. At the debut, the Cagiva is said to have been in the first corner, after the repair, the youthful hero made it to turn three. In 1996 Rossi started in the 125cc World Championship. Just a year later he had his first title in the bag. Out “Rossifumi” (based on his idol Norifumi Abe) became the “Valentinik” (a derivative of Donald Duck as a superhero paperinik) and later in the 500 premier class “The Doctor”. Car number 46, which he took over from his father, has now gained nine world titles.

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