Brazil and China: MV Agusta all over the place !

MV Agusta is going to attack two markets with very high potential this year … Indeed, the Italian brand has decided to manufacture motorcycles in Brazil in partnership with Dafra, and will rely on the industrialist Lifan to try to conquer china !

After obtaining agreements to distribute its machines in Australia and Canada, the MV Agusta brand is preparing to invest in two of the most promising markets in the world: Brazil and China! For this, the Varese brand uses two different methods…

"Brazil is continuously increasing its presence in both the economic and social world, hosting events of international scope such as the next FIFA World Cup in 2014 or the Summer Olympics in 2016, first of all underline the Transalpines…

Incidentally, the number of millionaires in the land of "Footchball" continues to climb, and with it, the demand for luxury products: this place is undoubtedly the place to (and where) to invest in South America for a manufacturer like MV Agusta !

In order to market its pretty and expensive motorcycles there, the Italian brand has therefore chosen to partner with Dafra Motos, a Brazilian company whose factory based in Manaus is already working in partnership with BMW or Sym among others..

"The agreement with MV Agusta will allow us to reach the highest level of the Brazilian market", welcomes Franco Creso, president of the Dafra group, whose engineers are already in contact with their counterparts in Varese in order to launch the production of F4 and Brutale on Brazilian soil this year..

For its first full year in Brazil – in 2012 therefore – MV Agusta plans to produce and sell a thousand motorcycles, "positioning itself as one of the main manufacturers in this market"made up to date of an immense majority of small-displacement cars – like the CG 150 of" Honda Da Amazonie "…

"The strategic expansion of the MV Agusta group in the Brazilian market is a further confirmation of our desire to expand into new international markets.", proclaims for his part Massimo Bordi, executive vice president of MV.

Second proof of this irresistible desire to conquer the world? During the last EICMA show in Beijing – it’s not just Milan on Earth? … -, the Italians signed a distribution contract with the industrialist Lifan for China.

"China represents, in terms of potential, the most dynamic and interesting motorcycle market "", did not fail to observe MV Agusta,"it is expanding and the five-year outlook is very significant, particularly in the high-end segment".

"The first objective is to establish an efficient network by the end of 2013, with showrooms in all major Chinese cities.", predicts MV Agusta. The sales objectives, them, remain confidential for the moment. Business to follow, stay connected !

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