KTM merges Husqvarna and Husaberg
The owner of the KTM and Husaberg brands, Pierer Industries AG, which acquired Husqvarna from BMW this winter, announces the merger of the two brands Husqvarna and Husaberg under the name Husqvarna.
The owner of the KTM and Husaberg brands, Pierer Industries AG, who had announced the merger of the two brands Husqvarna and Husaberg under the name Husqvarna.
"2013 will be in the history of the motorcycle the year of the rebirth of Husqvarna", proudly announces the group which thus makes disappear the Husaberg brand to better develop Husqvarna. “After careful analysis and evaluation of all aspects, we have made the decision to bring together what came from a divided root 25 years ago. Husqvarna will enter a new era of success by combining the rich heritage of Husqvarna and Husaberg’s advanced technologies ".
KTM announces that the new generation of Husqvarna models, which will cover the “enduro, motocross and mini motorcycles” segments, is “being created” with “an all new design and the very latest technology”. New products should also be developed in Supermotard, a segment "in which Husqvarna has had great success in recent years".
Husqvarna‘s "road" parenthesis initiated by BMW, notably with the Nuda 900, therefore seems to be brought to a close.
New Husqvarna range at the Milan show
The new Husqvarna off-road range is expected to be unveiled in Sweden in October, then presented to the international public at the EICMA show in Milan in early November..
A new company, Husqvarna Sportmotorcycle GmbH, based like KTM in Mattighofen (Austria), is expected to be "fully operational in October 2013" to "produce the new range and market it in the future Husqvarna distribution network".
KTM specifies, however, that "the supply of parts and customer service for all Husqvarna models up to and including the 2013 model year are guaranteed for the years to come and will remain at the current site of Biandronno (Varese, Italy)".
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