New faces at Peugeot Scooters

Peugeot’s scooter branch has just created a new department called Commerce Europe. The French brand is also associating its three-wheeler Metropolis 400 – the subject of a “ modernization ” campaign – with big names in sport.. Explanations.

2014 promises to be an important year for Peugeot: "strategic"even, specifies the French manufacturer … But this time, Site does not mention the surprise return of the Lion of Sochaux on the Dakar rally in the company of a certain Cyril Despres (read)…

For the French brand and its branch specialized in scooters, this is about confirming the success of the Metropolis 400 over a full year and offering its Citystar – with an air-cooled engine -, then its Django "neo-italo -retro "solid starts.

Modernization campaign

Peugeot Scooters has just informed us of the launch of a "modernization" recall campaign targeting all Metropolis delivered before February 15, 2014: "this operation mainly concerns the update of the electronic computers controlling the injection systems, the smart-key, the anti-tilting and the parking brake", specifies the manufacturer. Unlike the – it was a real reminder, this time – which concerned the tank and the steering column, this operation is not considered as heavy by Peugeot France, hence the slightly different terminology. "The immobilization of the vehicle will be shorter, two hours maximum", Peugeot told MNC:"however, aware of the inconvenience this may cause, and even the doubts it may cause, we would like to offer a 6 month warranty extension to our customers".

So many reasons which prompted Peugeot Scooters to "strengthen itself by setting up a new European Trade Department whose mission will be to steer and coordinate the actions of the four major countries of the European market, namely France, Italy, Spain and Germany".

This mission, a certain Olivier Thrierr has accepted to carry it out: 53 years old, married and father of three children, this graduate of the National School of Chemistry of Paris and the National School of Oils and Engines has done his entire career at PSA.

Joined the group in 1986, he "notably held the positions of Director of Project 207, Managing Director of Automobiles Peugeot in Croatia and Managing Director of Automobiles Citroën in Portugal", before becoming director of PSA operations in Switzerland, a position he will leave on April 2 to take over the management of this famous" Commerce Europe "department.

But Olivier Thrierr is not the only new head at Peugeot Scooters: others, just as well done but officiating in high level sport, have accepted to join the brand new "M Club"… with an M like Metropolis, of course !

Among them, the swimmers Florent and Laure Manaudou, Camille Lacourt, the handballers Luka and Nikola Karabatic, the rugby player Imanol Harinordoquy and the tennis player Richard Gasquet. But a better tennis player is also entering Peugeot…

By appointing Novak Djokovic (currently No. 2 worldwide) new brand ambassador, "Peugeot confirms and strengthens its tennis strategy, the very year of the 30th anniversary of the partnership with Roland Garros, the French Open". Is a special series of the French three-wheeler in preparation? ?

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