Yamaha launches finance company on the French market
Yamaha inaugurated on Friday at the French headquarters of the manufacturer a new subsidiary dedicated to financing. Placed under the responsibility of Herve Clinkemaillie, Yamaha Motor Finance France (YMFF) is aimed at the brand’s dealers and their end customers for credit, insurance and rental with option to purchase (LOA). Explanations.
The main activity of Yamaha Motor Finance France SAS (YMFF) consists of "financing the stocks of French Yamaha Motor dealers, offering credit and rental solutions with option to purchase (YOU Finance) to private and professional customers of Yamaha Motor, and distribute complementary insurance products (YOU Insurance) ", explains the brand in tune.
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- MNC special file :
A 100% subsidiary of Yamaha Motor Europe, the new YMFF entity is a financing company authorized to operate on the French market by the Prudential Control and Resolution Authority (ACPR).
"This is an important step in the development of services for Yamaha Motor customers in Europe," said Eric de Seynes (above center), president of Yamaha Motor Europe NV and senior executive of Yamaha Motor Co ., Ltd: “Having a finance company within our group is a great asset as it allows us to provide our customers with finance solutions to buy or lease all Yamaha Motor products. invaluable help in developing our B2C and B2B activities and ensuring the simple and secure use of these products ".
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Yamaha already offered this type of service in several countries (United States, Brazil, Australia and Canada), but this is a first in Europe. “This is a proven concept that contributes significantly to Yamaha Motor sales and profits across our various product lines,” said Naotaka Takeshita, general manager of the Financial Services Development Division at Yamaha Motor Co. ., Ltd.
The president of this new simplified joint stock company is none other than Herve Clinkemaillie (above), responsible for the development of financing services at Yamaha since summer 2017..
"Over the past 18 months, we have been preparing for the launch of our financing activity in France", explains this finance specialist who has notably worked at Cetelem, Mercedes-Benz Financement and PSA Finance.
The objective of Yamaha Motor Finance France is to establish "close cooperation with our dealers, adopt a highly integrated marketing approach with the trading company and meet financing needs through a flexible and transparent program", concludes Mr. Clinkemaillie who found the Yamaha dealers "very enthusiastic" when presenting this project at the beginning of the year.
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