Lambretta – the cult brand returns

Table of contents

Lambretta - the cult brand returns
Photo: Pirelli

Lambretta - the cult brand returns

Lambretta - the cult brand returns

Lambretta - the cult brand returns

Lambretta - the cult brand returns

24 pictures

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

Lambretta - the cult brand returns
Pirelli

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Museum scooter & Lambretta in Rodano.

counselor

traffic & business

Lambretta – the cult brand returns

Lambretta – the cult brand returns
Resurrection of the scooter manufacturer

So far it’s just a professionally made website, but it promises great things. Namely the resurrection of the cult brand Lambretta.

Michael Schumann

May 24, 2017

The scooters built by Innocenti in Italy up to 1971 were the direct competitor of the Vespa and were often considered to be more innovative and technically better. The current owners of the trademark rights will not reveal until June what exactly the old name will be used for. Then there will be an exclusive first presentation. The new and well-made website www.lambretta.de reveals so much after all: the masterminds are in Switzerland, Austria, Italy, England, Ireland and – surprisingly – China. Even if it’s “just a scooter”, we’re excited. Because the elongated tin-body Lambrettas were cool back then and are even more so today as oldies. Whether the new ones will be back soon?

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