A gloomy summer 2009 for motorcycles…
The sluggishness of the French motorcycle market is confirmed. While the summer of 2008 had been exceptional, that of 2009 was not glorious: sales of 125 and large engines suffered significant drops in July and August….. Complete review.
A gloomy summer 2009
Optimists will have noted that last summer, motorcycle sales did particularly well, allowing the market to reach new records (read). We have to admit that it is difficult to beat or even maintain such a rhythm !
Some will also recall that Piaggio’s MP3 LTs are not considered, in the eyes of the administration, as "two-wheelers" but as "motor tricycles". Thus, the 2,066 registrations of LT 250 and 400 – which represent almost as many unsold 125 cc scooters or motorcycles – during the last two months are therefore missing..
Finally, we can notice that the concessions remained open two days less this summer compared to last year: 44 days in July and August 2008 against 42 last year … Again, from a point of view statistically, the drops in motorcycle sales may therefore be moderate.
However, it would be inappropriate to assert that everything is going perfectly on the French market: the indicators are in the red – or rather in the purple on the Site charts – at almost all manufacturers….
Likewise, both the 125cc and the large-displacement saw sales plummet compared to last year. And no jealousy: the drop, which is around -30%, is general…
Over the first eight months of 2009, the motorcycle market is therefore looking gloomy. And we will not be able to count on the Salon de la Porte de Versailles canceled postponed (read) nor on any state aid to boost sales this fall. Only the first novelties in 2010 could turn things around this winter, but in what proportion? Make way for complete summaries of the summer market !
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