Market reports – Pierre Audoin (Indian – Victory): the Scout is a success – Occasions INDIAN VICTORY

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Pierre Audoin (Indian – Victory): the Scout is a success

Market reports - Pierre Audoin (Indian - Victory): the Scout is a success - Occasions INDIAN VICTORY

With 668 and 313 registrations, Indian and Victory posted increases of + 144% and + 13% on the French motorcycle market. Pierre Audoin, responsible for brands in France, draws up his 2015 report for MNC and reveals his objectives for 2016. Interview.

Site: Do you consider that the announcement of the end of the 100 horse law has had a detrimental effect on the market in general? ?
Pierre Audoin, France Indian and Victory Manager: We are not concerned at the moment.

MNC: On the contrary, will it boost activity in 2016? ?
P. A .: Again, we will not be impacted.

MNC: Can the Paris Motor Show at the end of 2015 also stimulate the market at the start of the year? ?
P. A .: Yes without a doubt. .

MNC: How do you interpret the current success of "neo-retro" motorcycles? ?
P. A .: The motorcycle has become an accessory that is part of a lifestyle. It is therefore a new approach and we owe it to ourselves to offer this package.

MNC: What is your opinion on the ban on motorcycles before 2000 in Paris from this summer? ?
P. A .: In my opinion this is not a good idea, because the problem is not there.

MNC: How do you feel about the overall evolution of the French motorcycle market in 2015? ?
P. A .: It’s generally soft. For us, who are bringing real news in specific segments, it has stuck well, but we are probably still a little on the margins of the general market.

MNC: What is your assessment for your brands? ?
P. A .: Victory is on the rise again since 2012 and Indian is still well received by the market. The Scout, in particular, is a success for us. Our brands are now recognized and are part of the landscape. Since 2011, Victory has only made happy customers and it is starting to be widely known. The proof of this is the real success of used Victory sales. For Indian, we are above our forecasts and we are really reassured about the power of this brand, which died in 1953. It has left indelible traces in the collective unconscious and even young people know the logo. pleasant and surprising.

MNC: Which models have performed particularly well this year?
P. A .: The Gunner at Victory, the Scout and Roadmaster at Indian.

MNC: Who are those who have stayed behind? Why ?
P. A .: The Vision at Victory, because the look is special. At Indian, it is the Vintage that stayed behind, because I think that this emblematic motorcycle of the brand with its fringes and its tawny leather is not aimed at a very large audience.

MNC: Did your new products for 2015 reach their commercial objectives? ?
P. A .: The Gunner, Scout and Roadmaster have exceeded our forecasts.

MNC: What was the pleasant surprise of your 2015? And the less good ?
P. A .: The good thing is our Scout’s sales results despite the four months of late delivery that had to be managed as well as possible. The worst is also these four months of delay due to over-demand on the US market. Despite everything, we did not record any order cancellations and we remained in very close contact with our end customers..

MNC: According to you, what was the highlight of 2015 in the world of two-wheelers? ?
P. A .: For me, the very good surprise was the crowd of in view of the tragic events of November and the fact that the customers were really captivated.

MNC: What are your good resolutions for 2016 ?
P. A .: Our priorities remain threefold: the quality of the work we provide, the profitability of our network and customer satisfaction. We will always prioritize these three points, rather than too rapid expansion of our network and our sales. Despite this, our network will increase this year from 22 to 25 dealers..

MNC: What are your major events in 2016 ?
P. A .: In 2016 we are organizing a very ambitious Road Show with 22 dates and two gatherings for Indian and Victory users. We are also going to orchestrate the release of some new products in the spring, in order to attract even more bikers to our American brands….

MNC: To conclude, what Indian and Victory ordered from Santa this year ?
P. A .: To make our dealers happy to work with us and to ensure that our customer satisfaction is one of the best in the market. But as we no longer believe in Santa Claus, we will do everything to make our wishes come true….

Interview by Matthieu BRETILLE

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