First half of 2015: the market report of Indian and Victory

Indian and Victory registered 334 (+ 73.1%) and 194 (+ 4.3%) motorcycles in France during the first half of 2015. The head of the two American brands in France, Pierre Audoin, gives his impressions to the readers of MNC. First assessment…

Site: After six years of constant decline, the French motorcycle market returned to growth in 2014 with + 2.5% (read our). In the first half of 2015, the increase was limited to + 0.8% (read our). Should we be worried ?
Pierre Audoin, "National manager" Indian and Victory: I think the market is changing. The average basket is increasing. The market is tightening up on brands and motorcycles with a strong personality, which is interesting because it is undoubtedly the beginning of a new era based on quality and not quantity..

MNC: Regarding Indian and Victory, what is your assessment of your first six months of 2015? ?
P. A .: A very good result, knowing that we are in very clear increase thanks to our three bestsellers Victory Gunner, Indian Roadmaster and Indian Scout. Our main concern today is to manage a shortage on these models, due to a surplus of unforeseen orders. For the first year, we have set up a road show comprising 16 dates which exceeded all our expectations in terms of the number of tests and visits..

MNC: For you, what is the highlight of this first half of the year? ?
P. A .: For me, it is the rapid rise of motorcycles with a strong image and the establishment of a new trend among bikers, which goes back to the origins of the motorcycle. The group spirit, the desire to ride different, the return to essential values ​​and mythical brands, the marketing of very distinctive motorcycles.

MNC: How is your second semester going? ?
P. A .: First of all, to try to honor as many of our order forms as possible and then to prepare for the arrival of the 2016 models. To do our best to prepare for a very nice Salon de Paris, because it will be a big edition I think…

MNC: Finally, the government has still not settled the question of the "retrofit" (read). How much does this lack of response impact your business ?
P. A .: We are not impacted for the moment…

Interview by Matthieu BRETILLE

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