Market reports – Pierre Audoin: Victory is still young – Occasions INDIAN VICTORY

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Pierre Audoin: Victory is still young

Market reports - Pierre Audoin: Victory is still young - Occasions INDIAN VICTORY

With 317 registrations in 2013, Victory posted a drop of -20.4% on the French motorcycle market. Pierre Audoin, Victory France manager, establishes the brand’s 2013 report for MNC and reveals its objectives for 2014…. with those of Indian !

Site: What do you think of the general evolution of the French motorcycle market in 2013? ?
Pierre Audoin, Victory and Indian France manager: Obviously a little sadness, but on the other hand we realize that the most dynamic are doing well, which motivates us to be one of the best..

MNC: What is your assessment of your year? ?
P. A .: A mixed result because the brand is in decline, we follow the decline of the market of more than 1400 cc. On the other hand, the end of the year has been prolific and we expect a lot from this brand in 2014..

MNC: Are you fully satisfied with the results of your best sales ?
P. A .: Our best seller in 2013 is the, a product that fits our market well while being very offbeat in terms of design. Then, our products and remain safe values ​​with a very good rating on occasion.

MNC: How has the second-hand market behaved? How important was this year to your network ?
P. A .: The times on Victories are expensive motorcycles (BMW, Japanese GTs, HD) and the second-hand market in this segment is still good. Regarding, they sell well because everyone is convinced of the price and quality of motorcycles. In conclusion, this market is a vector of margins necessary for our network.

MNC: In your opinion, did your 2013 models (Boardwalk, in particular) pass their first year? ?
P. A .: Yes, but the evolves in a very narrow segment and we didn’t expect to make it a bestseller like the or the which are more universal motorcycles. She did her job and our 2013 stocks are even exhausted on this model.

MNC: What was the good surprise 2013 ?
P. A .: Undoubtedly the, which seduced a clientele absolutely not sensitive to American custom but who fell in love with its quirky style and its driving, at the same time muscular and easy. The second good surprise is undoubtedly the release of the 5-year manufacturer’s warranty on our two brands..

MNC: What was the worst ?
P. A .: The Bagger in general (Cross Road,), you should know that it is the first market in the US, but in Europe we are not there yet and this kind of motorcycle, yet with a very extensive supply (Honda , HD, Kawa …) has no place yet. We believe this style (Weekend Cruiser) with just two saddlebags will come soon, it’s a matter of time…

MNC: In your opinion, what was the highlight of 2013 in the world of two-wheelers? ?
P. A .: Without a doubt the, which for us has been a real success. But also, much more proudly, the launch of which represents a real event in the world of two-wheelers. Everyone knows that this is not yet another blow of the sword in the water, but a lasting relaunch with a great future..

MNC: How were your 2014 novelties received by your network and by all bikers ?
P. A .: Regarding, we really feel a deep respect from bikers, everyone knows that they are very good bikes and more and more people look at our brand with envy and no longer with distrust. We will do everything to develop a major test campaign in 2014, to convince as many people as possible. The 5-year end-of-year warranty on all new Victories was really popular with everyone.

Regarding, it’s just "huge" because there are no detractors and the brand is very envious of all kinds of bikers, including those who were not sensitive to the charms of American motorcycles. The power of the group, the experience acquired in the motorcycle sector with Victory over the past 15 years and the deep respect for the history of the brand immediately give confidence. The feedback from the first press tests has finally reassured the real quality of the motorcycles..

MNC: What are your good resolutions for 2014 ?
P. A .: We will say that first, the quality of our customer relationship will be the priority. We are aware that this is a key point in today’s business. Even more than the quantity of dealers, it will be the quality of the work provided by each that will matter. Our loyalty tool, the VRA (Victory Riders Association), must be the most qualitative on the market. And we will offer the possibility for our Victory customers to access the 5-year manufacturer’s warranty..

MNC: What are your major events in 2014 ?
P. A .: Two gatherings are planned for the Victory brand, in April and May. But from February we will be present at the Lyon show. We are also setting up "Demo-Tour & Conviviality" operations at dealerships, which will be large local operations in order to introduce our products and thank our existing customers..

MNC: To conclude, what Victory ordered from Santa Claus this year ?
P. A .: A big dose of notoriety! In fact, Victory is a young brand (15 years old) and this youth penalizes us in this period of crisis and refuge values. We owe it to ourselves to value our qualities even more in order to compensate for this lack of history. But our customers are our best influencers and we will use this vector to the maximum.

Interview by Matthieu BRETILLE

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