Business – The Paris Moto Show throws in the towel … –

The Paris Moto Show throws in the towel…

Business - The Paris Moto Show throws in the towel ... -

The idea of ​​the Paris Moto Show will not have survived the harsh realities of the market in the end: attractive on paper, it came up against the reluctance of manufacturers and the experience, costly for the organizer, will not be repeated in 2007..

The Paris Moto Show 2007 will not take place: the experience tried last year by Option Organization (taking the motorcycle out of the Paris Tuning Show to devote a full-fledged show to it, read and) will not be repeated the year next and the bike will therefore gently return to the aisles of the Paris Tuning Show from February 22 to 26, 2007 at Le Bourget…

The objective of the Option group – "create an annual exhibition with a national and interactive vocation"- was nevertheless attractive: the organizers explained to have"matured the project for two years" and be "came to the conclusion that the French two-wheeler market must have at least one annual show", because "something is wrong with the fact that the interests of the two-wheeler market are only defended by a single public show which only takes place every two years"(the World of two-wheelers, Editor’s note).

After a mixed first edition of the Paris Moto Show 2006, the boss of the Option group even assured that he was going to persevere because the profitability of the Paris Moto Show had to be judged "over two years"(read).

Organizers still hoped they could convince the builders to play the game, but had to resolve to throw in the towel.

Asked by Moto-Net on the point of knowing if it was not a shame to give up so quickly, Eric de Seynes explains at the outset that he is not going "not be easy to answer this question while remaining politically correct"… Devil !

It would therefore be both a "double talk of constructors"and a contradiction linked to the fact that the World Cup only takes place every two years:"today, the market is looking for itself", says Eric de Seynes."The manufacturers are very slow in their development and the main motorcycle players in France, who are Japanese, are very concerned about the establishment and the institutions."…

The Mondial du deux-Roues at Porte de Versailles, every other year alternating with the automobile, "reassures them even if it does not always meet the expectations of the actors themselves", believes Eric de Seynes.

Thus, the motorcycle players who "no longer found themselves in the Mondial de la Porte de Versailles and asked us to create a dissident lane"today seem to have difficulty taking the plunge …"We told them banco, we try the experience with you! But as we got closer to the date, each other’s ambitions became more and more cautious … So we ended up with a Paris Moto Show 2006 which was a good regional show. from the north of France, but on which we had put the means for a national exhibition !"And it is clear that last year, only the" small "manufacturers like Ducati, KTM, Harley-Davidson and Buell had agreed to fully play the game…

The Option group, which claims to have suffered "450,000 euros loss"on the Paris Moto Show 2006 for"show the profession that we were ready to invest", believes today that it is not its role to"repeat the experiment every year !"

"I had a very clear speech with each of the manufacturers", continues the boss of Option:"I told them now, you know where we are and the day you are ready to determine a more economical and unifying format for the entire market, we will always be on board !" To be continued…

In the meantime, the motorcycle area of ​​the Paris Tuning Show (from February 22 to 26, 2007 at Le Bourget) should welcome preparers such as Lazareth or Kris Moto Pièces, and allow meetings with the riders of the Moto Tour (read our), the Dark Dog Academy (read our), the French Superbike Championship (read) or the Stunt Bike Show (read). Notice to amateurs !

Eric MICHEL

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