Motorcycle market: threat to bestsellers in November
9,100 motorcycles were registered in France in November 2010, which represents a small decrease of 433 units compared to last year (-4.5%). More remarkable: the Z750 still marks time while the unbeatable Xmax is… beaten ! Balance sheet.
The Z750 and Xmax bestsellers under threat
The end of the year is approaching and, with it, it’s time to take stock … As we prepare to congratulate, once again, the Z750 and Xmax 125 – without forgetting the MP3 LT! – for their superb 2010 season, the month of November leaves some doubts about next year…
Since this summer, the Kawasaki roadster no longer dominates so outrageously the category of "+ 125 cc" against its brother ER-6, but also against its compatriot and nevertheless enemy Yamaha XJ6. The arrival of the Z750R model (read our) is it the only reason, or the French are starting to tire of the Zed (read our) ?
For its part, the Xmax held out for ten months but must bow in November against the small Honda PCX scooter with the ingenious Stop and Go system (read our and our) … Here again, we are entitled to wonder if we are not witnessing a proper handover.
More generally, we are witnessing a rather calm end of the year on the whole market (-1.9% in 125 and -6.8% in "over 125"), but very contrasted depending on the brands and their products. , or even their expected "Christmas promotions"…
In terms of statistics, we will retain the perfect equality of the number of working days (20) between November 2009 and November 2010, and a slight advantage for the second month cited in terms of "concession opening days" (20 against 19).
On the other hand calendar side, November 11 fell this year on a Thursday (a Wednesday last year, read). Have bikers and scooter riders taken the opportunity to rest or to visit their dealers on Friday? Friends professional readers, do not hesitate to send us your comments at the bottom of this page !
The weather was a little less easy than last year. After a mild but relatively rainy first fortnight, the second fortnight turned out to be much more difficult for two-wheelers: the cold raged over a large part of the territory and the snow even set new records in certain regions. !
It was therefore sold – "registered" is the correct term, but it is considered to be the same – last November 4321 motorcycles and scooters of 125 cc and 4,779 of "over 125 cc". Cumulatively, sales of 125 thus reach 82,191 units (against 89,023 last year over the same period) and those of "more than 125" exactly 95,760 units (against 102,367).
Complete reports, graphs and analyzes following pages.
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