Peugeot Scooters: mixed first year for Metropolis

With 3,872 registrations (+1691 Metropolis), Peugeot posted an increase of + 9.2% on the French motorcycle market (+ 29.7% in 3-wheelers). The managers of the French brand draw up their 2014 report for Site and reveal their 2015 objectives.

Site: What do you think of the general evolution of the French motorcycle market in 2014? ?
Peugeot Scooters: The 50 cc market in France is still in decline. On the other hand, there is a rebound in the market for more than 50 cc, in particular thanks to three-wheelers..

MNC: What is your assessment for your brand in 125 and large cubes? ?
P. S .: A half-hearted first full year of the three-wheeler linked, at the start of 2014, to now resolved. On the contrary, sales of the were bolstered by the launch of Citystar Air 125 in mid-2014. Finally, the launch of in the fall is successful.

MNC: Which models have performed particularly well this year?
P. S .: The Kisbee 50 remains our bestseller. The Citystar 50 meets with great success.

"Peugeot Metropolis did not live up to its ambitions in 2014"

MNC: Who are those who have stayed behind? Why ?
P. S .: Peugeot Metropolis did not live up to its ambitions in 2014 despite its recognized product qualities. Its new-found reliability, accompanied by an offer of 3 years of warranty and 3 years of assistance, will make it possible to take the offensive.

MNC: How has your dealer network evolved this year ?
P. S .: Our network of 490 dealers, including 200 in Metropolis, changed little in 2014. Its capillarity is a strength. Note that 50% of dealers are Peugeot Scooters exclusive in France.

"Achieve the target of 16% market share in France and allow Metropolis to return to the forefront of the stage"

MNC: Did your new products for 2014 reach their commercial objectives? ?
P. S .: The Django 125 launched in the fall received an excellent reception (press, network, customers). The Citystar 50, launched in early 2014, exceeded its targets.

MNC: What was the pleasant surprise of your 2014? And the less good ?
P. S .: The good surprise is the rebound in the markets for cylinder capacities above 125. The bad surprise is the continuing fall in the 50s.

MNC: In your opinion, what was the highlight of 2014 in the world of two-wheelers? ?
P. S .: The development of the three-wheeler market with the introduction of more compact vehicles with less displacement ().

MNC: What are your good resolutions for the year 2015 ?
P. S .: Achieve the target of 16% market share in France and allow Metropolis to return to center stage.

"At the beginning of 2015, the last stage of the acquisition process of Peugeot Scooters by Mahindra & Mahindra will take place"

MNC: What are your major events in 2015 ?
P. S .: At the beginning of 2015 the last stage of the (at 51%) will take place. The launch of the Django 50 and Django ID range (fully customizable: color, seat, mirrors, headlight, etc.) and the launch of the fourth generation of the Speedfight will follow..

MNC: To conclude, what Peugeot Scooters ordered from Santa Claus this year ?
P. S .: A pink Django ID !

Interview by Matthieu BRETILLE

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