Wave of fear in the motorcycle market in February
The progress of the motorbike and scooter market reflects the temperatures recorded in the first half of February 2012: largely negative … Nearly -30% for the 125 and -3% for the large engines. Balance sheet, figures and analyzes.
Wave of cold and dread…
Christmas on the balcony, bad February in the dealership … Regarding 125 cc scooters and motorcycles, the late arrival – but oh so noticed – of winter in France literally froze sales, causing a drop spectacular -27.9% compared to the mild month of February 2011 (read our).
The big cubes are doing better but fail to match their score from last year, registering a -3.1% slip. All engines combined, motorcycles and scooters, the shortfall (in number of vehicles) is estimated at 1,297 units !
Leap year obliges, February 2012 however counted one day more than February 2011. And one working day, in addition: 21 against 20. Ditto for the days of opening of the concessions, or 5% more activity or 5% of statistically granted increase !
Alas, the snow, the cold and the wind – not to mention the crisis, the price of gasoline, the mandatory 7-hour training, and then you saw the price of a kilo of carrots or a ticket cinema today? – completely wiped out dealers’ chances of "working more to earn more"…
During the first thirteen days of the month, France experienced, according to Meteo France, "an exceptional cold spell". Despite the warmth of the next two weeks,"the average temperature over France and the whole month was 3.9 ° C lower than normal. (…) You have to go back to February 1986 to find a month of February so cold in France".
Under these conditions, potential buyers of motorcycles (motorized two-wheelers over 50 cc) – and especially those of 125 utility type – may have been "chilled" at the idea of embarking on the purchase of such. torture device…
Among the 125s, only KTM managed to sell – a lot – more than 125 than in February 2011: the mini Duke continues to delight the French, rain, snow or wind, and allows the Austrians to overtake their sales. Piaggio and Sym limit breakage, while other major market players seriously unscrew.
As for the large cubes, the situation is more contrasted. Some manufacturers like Honda, BMW, Harley-Davidson or Ducati are clearly in the green, but others such as Kawasaki, Suzuki, KTM or Triumph are circulating in the red – the purple on our Site table.
All figures, tables, graphs and analyzes of the motorcycle market for February 2012 await you on the following pages !
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