Covid-19: motorcycle shows in the turmoil of the coronavirus ?
What will be the consequences of this unprecedented health crisis on motorcycle shows? BMW Motorrad has already taken drastic measures on its promotional activities: the motorcycle branch of the German manufacturer will ignore the Intermot motorcycle shows in Cologne (Germany) and Eicma in Milan (Italy) because of the coronavirus… Explanations.
The Covid-19 pandemic and the containment measures imposed by this virus are severely shaking motorcycle production, which is recording significant losses since concessions, stores and factories are almost at a standstill. Consequence: manufacturers reduce the wing by reducing or even eliminating their promotional budgets (events, advertising campaigns, etc.).
- MNC of April 3, 2020 :
- MNC Interview :
- MNC of June 25, 2019 : First information on the 2020 Paris MotoGP World Championship
-
MNC special file :
BMW will not take part in two of the most important motorcycle events of the year 2020: "its" national Intermot show in Cologne and the Eicma show in Milan, a flagship event where virtually all motorcycle and scooter novelties are unveiled.
"This decision was taken in reaction to the uncertainty associated with short-term planning, as well as for all our partners involved in the events of BMW Motorrad and this in the interests of safety, predictability and transparency", announces the propeller mark that is positioned no less than six months in advance.
The 2020 novelties will be presented on "alternative platforms" during the usual trade fair period, in the fall. The Munich brand will rely more and more on its "own digital communication channels", in other words social networks and official video channels.
The Mondial de la Moto in suspense
MNC notes, however, that BMW does not mention the Mondial de la Moto scheduled for October 1 to 11 in Paris. And for good reason: the holding of the Parisian event is strongly compromised insofar as its organizer has just made it known that he would not be able "to maintain [it] in its current form".
Only the parts known as "outside the walls" of the Mondial de Paris are "for the moment" maintained. These are events organized outside and not in the Porte Versailles Exhibition Center. But insofar as none of these activities dedicated to new mobilities directly concern motorcycles, the Mondial de la Moto could indeed be condemned "in its current form"…
Related articles
-
Motorcycle shows: Intermot 2018 full throttle to keep the Paris Motor Show at bay The organizers of Intermot, the motorcycle show in Cologne (Germany),…
-
Paris Motor Show – Four new Kawasaki models at the Paris … and Cologne shows – Used KAWASAKI
Four new Kawasaki models at the Paris … and Cologne shows Site reviews the troops present at the Mondial de la Moto de Paris 2018, Porte de Versailles…
-
Paris Motor Show – KTM cancels its participation in all 2020 motorcycle shows – KTM occasions
KTM cancels participation in all 2020 motorcycle shows KTM in turn announces its withdrawal from the 2020 motorcycle shows due to the coronavirus…
-
Paris Motor Show – The 2020 Paris Motor Show is canceled due to Covid-19 –
The 2020 Paris Motor Show is canceled due to Covid-19 The promoter of the Mondial de l’Auto et de la Moto announces that he will not be able to maintain…
-
News, organization: Suzuki unveils its program for the Mondial de la Moto de Paris One month before the start of the Mondial de la Moto de Paris, Site…
-
Paris Motor Show – 35 Yamaha models at the 2018 Paris Motor Show – Used YAMAHA
35 Yamaha models at the 2018 Paris Motor Show One month before the start of the Mondial de la Moto de Paris, Site reviews the troops present at Porte de…
-
Why Peugeot and Piaggio will be absent from the Paris Motorcycle Show If the main motorcycle manufacturers will participate well in the next Paris Motor…
-
Paris Motor Show – Interview with Etienne Cochet, new director of the Paris Motorcycle Show –
Interview with Etienne Cochet, new director of the Paris Motorcycle Show Since January 1, Etienne Cochet has chaired AMC Promotion, responsible in…
-
Paris Motor Show – 165,000 visitors to the Paris Motorcycle and Scooter Show –
165,000 visitors to the Paris Motorcycle and Scooter Show Despite the attacks that hit the capital, the traffic difficulties due to the COP21, the…
-
Paris Motor Show – First information on the 2020 Paris Motor Show –
First information on the 2020 Paris MotoGP World Championship The new organizers of the Mondial de Paris presented this morning the main lines of the…