KTM cancels participation in all 2020 motorcycle shows

KTM in turn announces its withdrawal from the 2020 motorcycle shows due to the coronavirus pandemic. The Austrian brand – faced with a decline in its activities – urges organizers to consider a postponement to 2021. Explanations.

In the wake of, KTM is canceling its participation in major motorcycle events due to the Covid-19 pandemic and containment restrictions. The manufacturer – which had already planned to – will not be at the Intermot fairs in Cologne (Germany) in October and EICMA in Milan (Italy) in November either.. 

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"The preparation for these events is currently threatened due to the uncertainty surrounding the measures to restrict public gatherings in most countries", explains the coat of arms of Mattighofen who has just unveiled his news on social networks because he cannot present it. in "real" to journalists.

"The success of these public events can be counted in the hundreds of thousands of visitors, gathered in closed spaces over several days or weeks: for these reasons, KTM AG has identified its withdrawal as a means of contributing to a healthy and strong return to a normal activity ".

KTM ready to go around after coronavirus

Beyond this "contribution", KTM suffers like all manufacturers – and their subcontractors, partners, etc. – a decline in its activities due to the closure or slowing down of its European points of sale and production units. The brand therefore adopts cost-saving measures by seeking to reduce its advertising and event spending.

"The board of directors of KTM AG specifies that the coming months represent a slight slowing down but that our hands are well positioned to put the gas back on for the rest of 2020", assures with optimism the group which also owns the brand. Husqvarna.

"KTM AG would be happy and interested if the show promoters, EICMA in particular (Milan takes place every year and Cologne every two years, Editor’s note) simply consider moving the dates to 2021, where we hope the situation is resolved and back to normal ", specifies the marketing director of the KTM group, Hubert Trunkenpolz.

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